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World’s Competition Sponsorship
The company started the barista competition sponsorship
in 2009. This is because the company has a strong believe that
championship is a superior way to improve the industry. The
WCE or World Coffee Event organization is extremely strict
about the machine selection. To prove to the world and users
that the brands are more than capable to produce excellent
cups of coffee, they strive to be the one WCE chooses. This is
because, the brand does not think it is just a sponsorship, but
it is way more than that. From this investment in the sponsor-
ship, our brands were world-widely recognized. It is a golden
communication to show to the baristas and all users that the
technologies provided by Nuova Simonelli and Victoria Arduino
are up to standards.
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