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From Left to Right: Steven Tan, General Manager, Conference & Exhibition Management Services,
Victor Leong, President, Malaysia Specialty Coffee Association, Yang Berbahagia Dato’ Dzulkifli
Mahmud, CEO, Malaysia External Trade Development Corporation (MATRADE) Victor Mah, President,
ASEAN Coffee Federation & Singapore Coffee Association, Lea Wong, Brand Director, Arissto Coffee

Chief Executive Officer of Malaysia External Trade Development Corporation
(MATRADE) at an official opening ceremony on the first day of the show.
Marked as the largest tea and coffee exhibition industries in Malaysia and
Southeast Asia, this trade and consumer event in Malaysia is dedicated to the
café and teahouse communities and brings together the café and teashop owners
and managers, importers and exporters, distributors and suppliers of machinery,
equipment, and raw materials. It serves as a dynamic B2B platform for key decision
makers to source for their café needs and explore new collaborations and oppor-
tunities in a country where the number of specialty coffee drinkers has grown over
the years. This growth is mirrored by a significant increase in the number of cafés
in Malaysia, especially in Kuala Lumpur.
The 3-Day exhibition also featured fun-filled activities such as workshops
from Hario, Dilmah, Alpha Dominche and also the Malaysia National Champion-
ships. Three championships, the Malaysia Barista Championship, Malaysia
Brewer’s Cup and the Malaysia Latte Art Championship were held throughout the
3 days, which featured fierce competition amongst local baristas vying to re-
present the nation in the World Championships by World Coffee Events. Cham-
pions will represent Malaysia in both Dublin and Shanghai.
Café Malaysia is organized by Conference and Exhibitions Management
Services (CEMS) and is hosted by the Malaysia Specialty Coffee Association
(MSCA). MSCA is a member of the ASEAN Coffee Federation (ACF). The event is
supported by Ministry of Tourism and Culture Malaysia and the Malaysia Conven-
tion and Exhibition Bureau and endorsed by MATRAdE.
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