Page 56 - #56 English
P. 56
Special Report
KEY
WORDS
2016
THE RISE OF THE
ASIAN MARKET
Comparing to rapidly growing coffee market in 2015, 2016 seems to be calm, settling speciality coffee
culture little by little. If we take a look at the Asian market, we can clearly see that it begun to play an
important role in international coffee industry. Whether it is beans production, foreign brand entering
new market, three biggest barista competitions, or Yunnan province’s influence on world coffee industry
– all of it happens in Asia. At the same time, local demand for coffee still grows, but coffee shops boom has
slowed down as more and more cafés started thinking about how to make their work more sustainable; so
we can say that Asian market is full of potential.
56
