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Special Report

Cold Brewed Coffee & Nitro Coffee, A New Trend in Coffee Industry

As some new trends are formed in European countries in recent years, “Cold Brewed coffee” (aka cold brew)
has become the new star in the coffee industry of this summer. Under the influences of some famous coffee brands
like Starbucks, “Nitro Coffee” has also grown into this year’s hottest topic in the coffee world. You can’t judge a
book by its cover, this kind of black coffee has become the mainstream in the market.

The Trend of Cold Brewed Coffee

According to the data of Foodservice Coffee Market Trends in the U.S.,
right now there is a 10% of American customers, who say they often drink
iced coffee or cold brewed coffee. The real situation states, 14% of the cof-
fee drinkers have already tried the cold brew in the diner or in the café.
From the research of the site Mintel, between the year of 2014 and 2015,
the sales volume of cold brewed coffee has increased to 7.9 million dollars,
that’s about 115% increased volume. Compare to 2010, the increased vol-
ume over the last five years has gone to 339%.
At the same time, cold brewed coffee is also dominating the Chinese
market, it falls under the love of the teenagers and some other people. Ac-
cording to Starbucks, its Reserve in China has been providing cold brew
since August 2015, the amount of coffee selling in a single store is about 120
cups per day, the cold brew is usually sold out at 3 pm. This year, Starbucks
expanded the areas of cold brew in the Chinese market, it also announced
the exclusive coffee bean for their cold brew. Besides Starbucks, a lot of
franchised cafes and some independence ones have also started to provide
cold brew, they are selling merchandises about cold brewed coffee in stores,
like cold brewe in a bottle or filled in a can. You can really see the popular-
ity of this cold brewed drink.
Nitro Coffee

Not only the cold brewed coffee has become the new pet of the
coffee world, its upgraded version Nitro Coffee has turned into the
second biggest trend. Nitro coffee is the new kind of coffee this year.
Like it says, it literally fills the cold brewed coffee with nitrogen, the
coffee mix with the nitrogen, it forms a lot of small little bubbles
and it makes the coffee tastes like a bottle of stout.
Stumptown Coffee Roaster in U.S. is the leader of this hot
trend. Back in 2013, Stumptown started trying to mimic the
taste of stout, at last, they thought of an idea of injecting nitro-
gen. The first step is no different from the cold brewe, using
iced water to extract the liquid after the coffee bean is grinded,
this process takes about 18-20 hours. After that, put the coffee
into the pressure barrel and fill the barrel with nitrogen. At last,
customers will see something like a tap in the bar——the barista
opens the tap and gives you a nice glass of nitro coffee. When
I came across some cafes in Hong Kong, I discovered almost
every café offers nitro coffee. Although this product is still
underrated, in the future, nitro coffee will be the new leader in
the coffee world.

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