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Yunnan coffee potential: the rise of international awareness

One of the first provinces in China to grow coffee, Yunnan has a rich coffee planting history and was ranked
as one of the best coffee planting area in the world, due to its unique geographical and climatic environment.
At the beginning of the year Yunnan area cultivated with coffee was 1 million 770 thousand acres, with a total
output of 139 thousand tons of beans, which covers more than 99% of country’s demand. Moreover, Puer city,
with its 700 thousand acres planting area, became coffee trade center, that is one more reason why China Fruit
Association called Puer “Coffee capital of China” .In the first half of 2016 Yunnan exported 59 thousand and 500
tons of coffee and earned about $245 million, setting new record. This year Yunnan held several big coffee events:

Official launch of Coffee Trade Center in Puer City In September 2016 Aini Coffee opened “first in
China geisha coffee plantation”, also in Yunnan. This is a
January 12, with the use of modern technologies, milestone for the development of the entire Chinese coffee
Puer City Coffee Trade Center officially launched, having industry, as well as Yunnan coffee planting and breeding.
all available and open information on world coffee indus- Moreover, in recent years, Starbucks, Maxwell
try and creating fast and safe platform with adequate and and several other big coffee brands opened their pur-
systematic service. Center's online launch marked start chasing coffee centers also in Yunnan, and big num-
of Yunnan speciality coffee online trade. Puer coffee is ber of those stores sell Yunnan coffee beans directly.
mainly used for export, but the price is unstable as it is Among them Nestlé is the largest distributor of Yun-
linked to international futures prices, what led to Puer nan coffee, in 2015 the purchase volume reached 12
coffee underpricing. As the largest coffee trading cen- thousand tons, almost two times more than Starbucks.
ter and the third party service platform, Yunnan Coffee Nestlé high-end capsules coffee brand Nespresso also
Trade Center from the beginning has been letting more has Yunnan beans inside, putting “Yunnan Limited
and more of Yunnan coffee to enter international high Edition” tag on the package. In March 2016 Nestlé
quality coffee market with the right of setting its own opened a new Nescafé Coffee Centre for research and
price. development in the city of Puer, Yunnan China; as at
that time CEO, Paul Bulcke, announced “China will
Establishing National Coffee Testing Laboratory become the largest Nestlé coffee market in the future”.
Today's Yunnan coffee industry is a complete in-
In February 2016, China Coffee Testing Laboratory dustrial chain from planting, processing and consump-
was established, filling the blank space in China coffee tion to marketing, and it cover more than 1% of the
industry and providing a great support to international world's total coffee production. In the nearest future
coffee trade. In addition, this establishment brought “Made in Yunnan” can proudly present China coffee
strict coffee inspections, scientific tests and research- products, and we are looking forward to see it.
es, personnel training and international tech collabora-
tions in order to create multifunctional platform and to
develop more Puer City and Yunnan coffee industry.

26 International Conference on Coffee Sciences
th
November 13, 2016, 26th International Conference
on Coffee Sciences (ASIC) opened its doors in Kunming.
ASIC is the most influential and famous conference in
the coffee industry, also known as coffee Olympics. This YUN-NAN
time main topic was “Exchange of coffee science innova-
tions”, which made 400 professionals from USA, France,
Germany, England and 60 other countries to gather to-
gether and share newest coffee science news.
International brands’ collaboration brings new
opportunities to Yunnan COFFEE

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