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Special Report

New wave of instant coffee

In 2000, with the rise of third wave of speciality coffee, more and more people started paying attention to
coffee producing regions’ differences, saying that every cup of coffee has unique taste. Even so, according to a
survey, worldwide there are 34% of coffee consumers, whose first choice is still instant coffee. For example, South
Korea is the head of Asian instant coffee market, over last 15 years Korean coffee consumption reached 20% of
world coffee market sales volume. Moreover, by 2018 South Korea instant coffee market is expected to be worth
more than $35 billion. In those circumstances, many industry insiders started to think about combining instant
coffee convenience and speciality coffee excellence to create a product that combines it all.

In 2016 Time Magazine described Sudden Coffee as
“Instant coffee you'll actually want to drink” , attracting a lot
of industry people as well as just coffee lovers. Sudden Coffee
is not a stereotypical bad quality instant coffee; high quality
and low price made it possible for people to fall in love with
this coffee fast and enjoy coffee shop quality cup at home.
Recently, the company has received a $2 million 700 thousand
venture capital fund. In addition, in December 2016 Sudden
Coffee said that they hope to keep the gap between their
product and traditional instant coffee and make the concept
of “No-Brew Coffee” more attractive, by delivering smooth,
rich taste and excellent quality.

Moreover, Federation National de Cafeteros de
Colombia(FNC) instant coffee brand, Buencafe, has launched
new high quality freeze-drying system to support instant
coffee trend. As the matter of fact, this brand owns the
biggest freeze-drying factories in Colombia and already has 42
year of freeze-drying experience. After using extremely low
temperature to freeze coffee extract, liquid is forced to change
into hard granules; this is the best way to preserve original
coffee flavor. The latest Buencafe capsule collection was
also very popular. With more and more companies entering
speciality instant coffee market, more and more people start
to choose exactly this type of coffee. Does it mean that instant
coffee rebirth can create the next trend? Can’t wait to see.

The Rise Of Coffee Market In Asia
ICONIC EVENTS reference： http://www.scaa.org/PDF/scaa-wp-climate-
change.pdf?utm_campaign=Revue%20newsletter&utm_
medium=Newsletter&utm_source=revue
http://www.asic2016china.org/index.asp?cs=zh
https://apps.fas.usda.gov/psdonline/circulars/coffee.pdf
http://www.ico.org/monthly_coffee_trade_stats.asp
http://www.starbucks.com
https://read01.com/neKk63.html
http://www.kafeipp.com/news/1163.html
http://www.icaidao.com/xianhuo/185846212421.html
http://scae.com/news-and-events/unification
ht t p: //w w w . s l ush. or g/new s/ar t i sanal - i nst ant - cof f ee-
company-sudden-coffee-announced-2-7-m-seed-round/
http://www.tmtpost.com/1710759.html
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