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F&B entrepreneurs and SMEs to improve their com- Highlights will also include
petitive edge in the regional marketplace. It also creates an
avenue for businesses to showcase their offerings and in-
novation, keep in touch and be up -to-date with important Celebrity Coffee Bar (CCB) Location: Challenger 1
happenings on the world F&B stage,” said Mr. Supapat
Ongsangkoon, Deputy Director-General of the Department
of International Trade Promotion.
Whet Your Appetites

As the ASEAN F&B industry’s one-stop trading
platform, THAIFEX-World of Food Asia provides the
expected 45,000 visitors from the entire region exposure
to F&B products from all over the world. The 2017 event
will showcase 15 specialised product segments, shedding
deeper insights into 11 trending food topics, as well as
three specialised trade fairs for Coffee and Tea, Food
Service and SeafoodThe stellar line-up of 2,000 exhibi- Thailand Ultimate Chef Challenge (TUCC)
tors is headlined by a strong showing of national group Location: IMPACT Hall 1 & 6
participations from countries such as Germany, India,
Italy, Japan, Singapore, South Korea, Turkey, and Scot-
land, to name a few. This is being complemented by an
impressive representation of Thai companies, including
industry leaders such as CP Food, Malee Enterprise, Mitr
Phol and Seavalue. There will also be more than 60
thematic and pavilions to promote both international
and local food products, as well as the Thai Select cer-
tification.

Witness evolving F&B Trends

In partnership with Innova Market Insights, THAI-
FEX -World of Food Asia has identified 11 key industry
trends for 2017. On top of the sustained interest in vegan-
ism and vegetarianism, another identified trend set to
make waves this year is organic foods. identified based on criteria such as being the first of its
In Asia-Pacific alone, it is expected to grow with a kind in the world, uniqueness in taste and packaging of
CAGR of 14.81% through 2022. Visitors to THAIFEX- the products, the type of ingredients used as well as
World of Food Asia will receive in-depth insights into overall presentation.
these and more. “We’re seeing growing demand for pre- Visitors will also have access to three exclusive
mium Scottish products in the ASEAN market, espe- conferences where key business decision-makers are
cially Scottish salmon, seafood and red meat as well as expected to attend and network:
craft beer, bakery and premium grocery items. Participat-
ing in THAIFEX-World of Food Asia this year will allow ·World of Food Safety Conference (01 - 02 June
us to showcase these products to key players within the 2017)
local industry as well as allow us to gather feedback and ·Asian Food Franchising Forum (01 June 2017)
insights into local consumer trends in Thailand and the ·IFU SGF Juice Workshop (01 June 2017)
wider region,” said Neil McInnes, Head of Southeast Asia,
Scottish Development International.
To further cement the show’s commitment to the
industry and the region, this year’s edition will feature a For more information:
newly instated ‘THAIFEX Innovation Zone’. The zone
will set out to showcase the wide range of innovative food www.worldoffoodasia.com
products and product designs from the region. On top of
that, the most innovative products showcased will be

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