Page 74 - #58 English
P. 74

Trade Show


                                                               you went out for other reasons in central London, big chance
                                                               that you would end up with a cup of surprisingly good coffee.
                                                               The density of places serving high quality coffee during
                                                               daytime in central London is catching up with that of places
                                                               serving great booze at night. Caffeine and alcohol, day and
                                                               night, savoured rather than gobbled by 8.6 million Londoners
                                                               together with over 30 million tourists annually; have grown
                                                               into a unique culture which nurtured this flourishing city
                                                               shining in endless crazy colours.
                                                                   The London coffee industry has been growing wildly
                                                               in recent years, and it is still booming. The birth and expan-
                                                               sion of LCF could be one way to demonstrate it. However,
                                                               given all the positive development and feedbacks, there are
                                                               issues underlying yet to be thought about.
                                                                   London’s, even the UK’s coffee industry, seems to face
                                                               a decreased diversity in many ways. The style of food served
                                                               in London’s independent cafes, the way to roast beans, and
                                                               the recipe used to extract espresso shots, are getting highly
              The growing accessibility of specialty coffee    alike from one to another. Though a more competitive mar-
                                                               ket environment will naturally filter out the problematic
                  The other trend that could be picked up on the LCF   businesses, a lack of innovation and diversity is by no means
              was the growing accessibility of specialty coffee.   healthy for the development of the industry.                          THE BARISTA CHOICE WITH THE STELLA DI CAFFÈ DCL
                  Once upon a time, for someone who dedicatedly    As a commodity trade, coffee industry has been              Multi-boilers machine with dual command on the same machine, lever for the skilled barista who
              looked for a cup of specialty coffee, very likely it meant a   around for hundreds of years. The so called specialty cof-  wants to further control its shots and electronic volumetric control for the beginner barista to
              bit of travelling unless the destination was lucky enough   fee movement, or the third wave, should be seen more as
              to be in the neighbourhood. A decade has gone by, the   the progress of a specific branch of the whole industry                         deliver consistant  cups during rush hours.
              situation now has changed drastically. Not only there are   rather than something new born from the old. From this
              333 cafes recorded by London’s Best Coffee and 245 by   angle, maybe LCF could think twice of how it promotes
              The London Coffee Guide, but also has it made Central   itself as the celebration of the love for coffee. It is not the
              London one of the best locations in the world for coffee   love for caffeine; it is the love for high quality, expensive,
              lovers to visit, to cruise, and even better to reside.   and luxury specialty coffee. A big part of the coffee market,
                  Alongside the expansion of independent cafes and   the other end of the spectrum, with price conscious cus-
              micro chains, the explosion of the coffee culture in London   tomers and poor quality cheap coffee served in many more
              has also started to find its way into other lifestyle aspects.   places across the country, was nowhere to be seen on LCF.
              The one-Michelin-starred restaurant, Lyle’s, has included   It is true that specialty coffee has successfully trans-
              extremely high quality coffee from the very beginning of   formed itself into a new wave of culture in London, influenc-
              its business; Ace Hotel, keeping its way of coffee appre-  ing millions of people, and changing their daily habits.
              ciation in the US, introduced the lobby cafe Bulldog Edition   Nonetheless, no matter how exclusive and special this
              with the renowned Square Mile team behind to manage;   newly grown branch is, it will not survive without taking its
              as the national library and the second largest library in   root, the whole coffee industry into account when thinking   China - Hong Kong - Macau
              the world, British Library brought Origin, specialty coffee   of the future. And hopefully, with the effort made by every-  Taïwan - Singapore
              roaster and cafe, into its main entrance; and for art galler-  body involved in the industry, the future for both coffee and
              ies, they seem to take a step further, with both the Tate   specialty coffee is a bright one.                Franzen LEUNG
              Britain, who was on LCF this year, and South London                                                          +86 152 1943 7598
              Gallery, starting to roast their own beans.                                                                  +852 9686 3525
                  The same development could also be seen in the
              ready-to-drink market. There is a rapid growth of bottled                                                    EXPORT
              and canned cold brew coffee in the UK, their choice of
              stockist has also widened from only independent shops                                                        Sebastien CONSTANT
              and high end department stores to quality supermarkets.                                                      +33 687 737 047                                     Stella di Caffè DCL customized painted bodywork, front strip and colored leather handles
              The cold brew gang on LCF conveyed a shared goal for
              their industry, which is to make this affordable luxury
              more accessible to public.Those developments have all
              made London THE place to enjoy coffee. If you went out
              with the purpose of tasting a really good cup of coffee,
              then you’d be spoilt by choices of which cafe to go to; if
                                                                                                                                   www.unic.fr
                                                                                                                                   info@unic.fr                                                                    UNIC espresso machines
                                                            76
   69   70   71   72   73   74   75   76   77   78   79