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P. 85

1919 Italian Coffee Company - Sole Impoter/
              Distributor of 1883 Maison Routin syrups of China
              and Taiwan


                  In 2006, 1919 Italian Coffee Company was appointed
              sole importer/distributor of 1883 Routin syrups. 1919 Ital-
              ian Coffee Company was appointed based on their successful
              experience of building another brand of syrup for the past
              16 years. With the help of 1919 Italian Coffee Company, an
              unknown 1883 Routin brand, soon became a renowned brand
              in Taiwan and China.



              1991               1919 Italian Coffee Company was
                             established in 1991 with its headquarter
                             in Taipei, Taiwan. Under the leadership
                             of Mr. Keith Chen, founder of the Ital-
                             ian Coffee Company, the company has
                             since been setting the standard for the
                             food and beverage industry. It is his rich
                             background that allowed him the experi-
                             ence, ability, and knowledge in building
                             syrup brands.

              1992           dents of their Hotel and Restaurant departments as well as V.I.P. events organized by 5 star hotels
                                 As early as 1992, Mr. Keith Chen has been an invited guest to speak and teach university stu-
                 ~           such as the Regent and the Grand Hyatt Hotel in Taipei on topics such as “The Future in the Hotel &

              1999           Restaurant Service Industry”, “The Fashion of International Cocktail Drinking”,etc. He recently was
                             also invited by Xiamen University to speak at an e-MBA class. From the 45th Congress of the I.B.A.
                             Tokyo in 1996, Mr. Keith Chen was the first Asian appointed Judge which continued for several years
                             thereafter. It was also in the same year when Mr. Keith Chen introduced the frappe/smoothie bever-
                             age into Taiwan and coined the Chinese words “Bing Sha”. In 1997, he was the Vice-President of the
                             Taiwanese Bartenders Association. In 1999, he introduced herbal teas into Taiwan creating tea with
                             fresh citrus fruits served in clear teapots. In 1999, he led Italian Coffee Company to introduce the
                             first on-site roasting and organically certified green coffee beans into the Taiwan market. With all
                             these achievements, it is not surprising that he was interviewed by Ms. Sarah Murray, editor of the NY
                             Financial Times, for her book “The Moveable Feast- The Incredible Journeys of the Things We Eat”.

              2002                In 2002, the company expanded its business into
                              mainland China founding 1919 Italian Coffee Company.
                              Keeping and upholding his management philosophy of   For further inquiries, please
                                  ●Dedication to the search for products of excellence.          contact us at:
                                  ● Commitment to the quality of service.
                                  ●Aiming to set the standards for the service industry.  1919 Italian Coffee Company
                                                                                Shanghai Office
                                                                                Tel: 86-21-3222 1822
              today           ing all major cities in China.  1919 Italian Coffee Com-  italian-coffee-company.com
                                  Mr. Keith Chen developed many distributors cover-

                              pany today represents many international brands in ad-  Taipei Head Office
                              dition to 1883 syrups to continue setting and influencing   Tel: 02-2658-9660
                              the standards of the service industry.






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