Page 83 - #59 English

today all over the world. “Espresso”, in Italian, means quick,
fast; In fact, the new machine allowed coffee to be prepared
in a few seconds, exalting the taste extracted from the coffee
beans, milled in that moment. We are sure they will be able to
The technology was different from the modern ma-
chines, and even the quality of the beverage was different:
the extraction took place using steam pressure in the boiler, amaze us again.
and when the coffee was in contact with the water, the water
had a temperature between 120 and 130 ° C. This feature
gave the chance to obtain a black colored drink, with bitter
taste; extraction times ranged around 40-50 seconds, almost
double compared to the current standards.
The first machines developed were characterized by a
“column” framework made of copper and brass, and a recog-
nizable cylindrical shape. This shape was due to functional
reasons, as it logically favored the coffee making process,
but also had an aesthetic reason: the elegance of the volume,
enriched with shiny materials and embossed decorations,
made the machine a sophisticated article of furniture and
design, behind the bar counters. The “Bezzera” machines
were not only technologically advanced, but also objects with
a great aesthetic, studied for being functional and furniture,
attracted to interest.
These first machines were particularly suited to the
“American bars”, where coffee was drunk by the customers,
standing at the desk instead of being served at the tables.
Luigi Bezzera, however, was not just a genius inventor; he
understood the potential of his project and, as a great en-
trepreneur, contributed to the industrial production of his
machines.Despite the launch of standard production, with
the diversified development of new models, the company
founded by Luigi Bezzera has maintained the shape of a single
company. This allowed him to maintain control of the quality
of machines manufactured and to adhere to the fundamental
principles of the society, such as innovation, commitment
and competitiveness.
At the moment, the organization of Bezzera’s company
is characterized by a modern production structure, where
the 80% of the components of its products are designed and
made in it: the mechanical part of coffee machines, boilers,
bodywork, tubes and brass details are realized with the help
of continuous cycle robots and modern numerically con-
trolled machines. a worldwide network of reliable and competent sales dis-
Faithfully linked to its history, the company commits tributors. Their job is to train customers, showing the optimal
itself every day in order to gain the quality of its products as it work and use of espresso machines; in fact, thanks to the cur-
has always been the aim at the center of its efforts and it bases rent global spread of the consumption of this beverage, the
its research and development program on the experience of its purchase of a Bezzera machine will become more and more
close relationship with the technical services of its distributors. an excellent investment.
Now “Bezzera” is synonymous to “made in Italy”; Its What to expect for the future of a company that estab-
coffee machines and coffee grinders are spread in many lished its roots and its history in innovation?The answer can
countries, such as Germany, Australia, Saudi Arabia, China, be found in Bezzera’s style where the present is already the
Korea, Iran, Mexico, Venezuela, Thailand. The further expan- future. The company now faces the fourth generation leaded
sion of the global distribution network, backed by continuous by Luca Bezzera, Guido’s son and current managing director.
technical research to improve its products, is at the center A new phase will be realized by him, surely rich in further
of current direction and it’s one of the main targets for the prospects. We are sure they will be able to amaze us again,
future. To achieve this goal it is important to be able to create as they always did!

85