Page 89 - #59 English

Matcha has been dubbed a ‘Liq- Artisanal matcha, which denotes matcha meant to be
enjoyed purely on its own, is generally marked by three
uid Meditation’ and Matchæolo- key features: colour, aroma and taste. The highest grades
of matcha are deep blue-ish green in colour, in contrast
gist believes in the meditative to the brown-yellowish light green colour possessed by
lower-grade matcha. Artisanal matcha will also have an
power of matcha and its ritual aroma of fresh, young vegetables, almost buttery, as op-
posed to an astringent, grassy, hay-like scent found in
as a means to cultivate mind- lower-quality matcha. When brewed correctly, artisanal
matcha will glide smoothly into the mouth, bursting with
fulness in daily life. a symphony of flavours that range from floral notes to
savoury-sweet, umami undertones. Fine matcha can some-
times be touted as a green espresso, with a robust body,
a smooth mouthfeel, and a long, heavenly finish with
little or no trace of bitterness.
To integrate the Japanese ceremony into our modern Matchæologist distributes their products across the
lives, Matchæologist tries to raise awareness of the ben- world with operations in the UK (European HQ) and USA
efits of the Matcha Ritual through their Matcha Brewing (North American HQ). Given the legendary health benefits
Kit, which enables anyone to prepare matcha in a ceremo- as well as the complex and varied taste profiles of matcha,
nial fashion with ease at home. Therefore, even without they believe that sooner or later the demand for artisanal
the tea ceremony hall and the years of formal training, matcha will begin to approach that of artisanal coffee, and
anyone can engage in a form of matcha meditation to re- anyone looking for premium matcha will buy from a trusted
flect and recharge before stepping back into the day. source. Matchæologist aspires to be that source.

91