Page 6 - 90_EN_POPULARITY

“WE PRINT GOOD STUFF ABOUT COFFEE.” FROM THE EDITORS

Welcome to the next issue of Coffee t&i Magazine! In this edition, we are exploring the
fascinating world of coffee and its relationship with popularity.
Together, we will look at the role of “popularity” in shaping what we drink and how quick-
ly new things become popular. How do these new trends disrupt the existing order of things? We
will also investigate the balance between popularity and order as well as discuss how coffee con-
tinues to evolve.
In our cover story, we look at how celebrity worship has become a powerful force within
the industry, and the role it can play in driving innovation. We examine how World Coffee Events
have become integral to promoting specialty coffee trends, we ask whether specialty coffee is a
trend or not, and what the implications are for the industry.
In our design column, we explore the incredible work of Chang Sihong and his internet-fa-
mous shop: The Burrow. How did he create a communal space that people could enjoy?
We also look at how two brothers – Boram and Garam Um – have made their mark on the
industry by excelling in their respective fields, as well as how Justin Piercy blends content creation
with fatherhood to great effect.
We also feature an opinion column on farm labor due diligence approaches. In this piece,
Coffee t&i (China)
To keep updated about the coffee Resources Australia we will look at the ethical and moral issues surrounding labor practices in the coffee industry, and
society, please follow us: China Antony de Fina how they can be addressed responsibly by stakeholders. Our columnists also discuss the hot topic
@coffeeteaimag Nicole Ou 15/136 Keys Rd, of infused coffees in our second opinion column, looking at how these coffees have taken the spe-
No.23, Lane 1157, Middle Yan’an Cheltenham, VIC, 3192
Publisher Rd., Jing’an District, Shanghai, +61 (03) 9532 1517 cialty industry by storm and the impact this has had on the coffee market.
Shanghai CTI Media Co.,Ltd. China +61 0411 648 487 Thailand is this issue’s origin-destination – a fascinating country with a circular coffee in-
+86 21 6333 9299 www.casaespresso.com.au dustry, from production to consumption, while Abu Dhabi is where our Cafe Hopping column brings
Managing Editor cti@coffeeteaimagazine.com you, to discover the aromas and flavors of a new, vibrant café scene.
Nicole Ou The contents of this publica-
Singapore tion must not be reproduced This issue also features a special tea column, where we explore the harmonious relationship
LIM SHI JING | Director in whole or in part without
Editor between tea and poetry in China. And for those with a sweet tooth, our ice cream column takes us
Vasileia Fanarioti CATCH THE WAVE INTERNA- written permission from the to the upcycled ice cream world, where bruised fruits turn into delicious desserts. Finally, we look
publisher. For any permission
TIONAL CO PTE. LTD
Anna Zhang 150 Orchard Road, #04-30, requests, please email at what makes ice cream truly timeless – ingredients, presentation, nostalgia?
Alisa Zhao
Orchard Plaza, Singapore 238841 cti@coffeeteaimagazine.com All in all, exploring the theme of popularity is important when it comes to understanding our
+65 97475846
Proofreader shijing@catchthewaveintl.com favorite habits. It is our goal to help you dig further into them in this issue of our magazine. Enjoy!
Vasileia Fanarioti
Vietnam
Design Vuong Boi Nghi
Jun Guan 3rd Fl, Yoco Building, 41 Nguyen
Jiarong Xie Thi Minh Khai St., Dist 1, HCMC, ------- CTI Editor Team
Vietnam
Cover Art +84-8 3822 5806
Stephan Schmitz (Folio Art) aki@coffeeteaimagazine.com

6 7