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A Holistic Approach At the same time, the company actively participates in equipment. So far, we have connected to La Marzocco ma-
the Sustainable Coffee Buyers Guide, aiming to develop a tool chines, but we have developed a generic connector for
And while some actors focus on singular aspects of the that can provide coffee buyers with specific and sustainable nearly any type of espresso machine. Secondly we are con-
coffee industry, Cropster is pushing for a holistic approach to farm gate prices. The ultimate goal of the Guide is to help necting the roaster and the producer later in the year. With
improve quality and sustainability throughout the value chain. buyers identify green coffee prices that allow farmers to earn this step our three softwares Cropster Origin, Cropster Roast
Founded in 2007, Cropster is the specialty coffee industry’s a decent income, promote their prosperity and raise them and Cropster Cafe will be connectable providing new bene-
leading software provider. Originally established to work with above the baseline. Through this, buyers can make more in- fits in efficiency and quality control.”
local farmers at origin, Cropster has since evolved and now formed decisions that are not only good for their business but Indeed, Cropster Cafe now allows automatic capturing of
provides solutions for roast profiling, inventory & green coffee also beneficial to the farmers. data from La Marzocco’s IoT ready (internet connectable)
management, production planning, quality control and online As for their future plans, Cropster is developing a espresso machines. Through a built-in or retrofit gateway, the
green coffee buying and selling. connectable industry platform that will support all three of connected Cropster Cafe accounts capture this data in real-time
With partners across 70 countries around the world, their software solutions. Andreas explains, “We will combine across multiple machines and locations. When associated with
Cropster has made a mark in the specialty coffee industry, our products for producers, roasters and coffee shops into recipes, Cropster Cafe aggregates all captured data to generate
providing technology-centric solutions to help roasters, cup- a connectable industry platform. This does not mean that reports on machine usage and brew consistency by machine,
pers, traders, cafe managers and coffee producers get the most all the information is public, but rather information can be location, and brew parameters. This makes it easy for cafe
out of their specialty coffees. With a mission to make the explicitly and easily shared. It means that a cooperative in managers, trainers and bar staff to take action based on the
coffee industry more sustainable, Cropster created products Colombia might control its quality in Cropster, and share insights obtained without any manual intervention. A true
such as Cropster Roast for roasters; Cropster Cafe for retailers some coffee information with their roaster client in Korea, innovator and disruptor in the specialty coffee industry, Crop-
and baristas; and Cropster Origin for producers. who uses a different part of the software to roast the coffee ster is making a measurable impact on the way coffee is managed
Andreas Idl, Cropster’s CEO and Co-Founder, points out and manage their inventory and quality. Currently we are and produced. We can expect to see continued growth and
that Cropster provides tools that enable these professionals to launching our generic Cafe solution to connect retail coffee development of their platform in the years to come.
learn and control the process while making their business
processes more efficient. For instance, Cropster’s tools allow
roastery managers to automate production planning which
saves them hours each week; resulting in satisfied customers,
reduced waste (from erroneously produced coffee) and im-
proved profitability for the coffee company.
“From the beginning, Cropster came out of the vision to
make the coffee industry better and more sustainable. We have
seen an inefficient and scattered industry, with many small
companies doing a great job, but lacking the tools to be con-
sistent and to control coffee to efficiently achieve high quality.
We wanted to create tools that help coffee businesses make
better coffee, be more consistent, and effectively achieve
consistency,” he says.

Andreas Idl, Cropster’s
CEO and Co-Founder

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