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Impact at Origin will allow us to have the necessary information on time network seeks to accelerate the pace of genetic improve-
and also reduce working hours. Personally, it has helped ment around the world.
In terms of origin, reinvention takes forms like digi- me to learn many new and handy tools. This training has Innovea provides countries with access to improved
tal transformation and research to secure the future of become a strength for my company.” breeding populations using modern genomic selection tech-
coffee farming. In a past issue of Coffee t&i, I had a chat This year also marked the second edition of the Fu- niques without any restrictions. It is expected that countries
with Digital Coffee Future about the role of digital tools ture of Coffee Logistics Summit. Last November, Digital could release new varieties as early as 2033 depending on
in offering transparency throughout the coffee supply Coffee Future brought together professionals in the coffee, the performance of these materials. The network also affords
chain. Digital Coffee Future is a virtual platform that pro- logistics and academic world to discuss topics around the participating nations with open access to new genetic mate-
motes digitalisation within the coffee industry. The team current state of specialty coffee industry and its trade, how rials, training in modern breeding approaches and shared
aims to bring members of different segments of the coffee to reduce carbon emissions, improving warehouse effi- tools - all of which are designed to help tackle climate change
industry together to share ideas on how digital advances ciencies through data, risk management strategies and issues in a competitive manner.
can benefit them as a collective. increasing volumes. The Digital Coffee Future team is The International Coffee Organization (ICO) on the
The platform provides an open space where people filling a gap in the virtual coffee world, and thanks to their other hand, has recently released its 2021 Coffee Develop-
from all parts of the sector can join together and collabo- work we are able to build more resilient communities and ment Report (CDR), calling on public and private stake-
ratively discuss how technological and non-technological a brighter future for the coffee sector. holders to support young people’s participation in the
approaches can be utilized to improve the entire market. In addition to these initiatives, other key coffee coffee production sector. The report paints a worrying
This initiative strives towards creating an inclusive, stakeholders like World Coffee Research and the In- picture of an aging workforce in coffee-producing countries,
pre-competitive network which involves farmer organiza- ternational Coffee Organization are also playing their with rising global demand for coffee creating further pres-
tions, traders, roasters, NGOs, public institutions, tech part in terms of training, research and development as sure on both quantity and quality of supplies. To tackle this
providers, academics, baristas and private experts in the well as technology sharing. In November 2022, World issue, the CDR proposes various strategies for engaging
field. To reach this goal they organize community events Coffee Research (WCR) launched Innovea, an interna- youth in coffee producing countries, highlighting existing
and educational activities that guarantee everyone’s voice tional coffee breeding initiative. Funded by over 200 obstacles such as price instability, low prices and limited
and experience are taken into account. companies belonging to WCR’s membership pool, this access to resources such as land and capital.
More recently, from September to October 2022, the
Digital Coffee Future (DCF) team, in collaboration with Photo / Amprocal and Co-
c a e r o l c o o p e r a t i v e s i n
the Neumann Foundation and The Deutsche Gesellschaft Honduras
für Internationale Zusammenarbeit (GIZ), held a six-week
virtual digitalization training program for 20 coffee coop-
eratives from Central America. This pilot project, named
The Digital Origin Education Program (DOEP), allowed
participants to network with other professionals in the
field of digitalization, gain knowledge from one another,
and build an online community.
The online course offered by DCF teaches its partic-
ipants how to use digital tools and data in order to strength-
en the business operations of their cooperatives. Through
lectures and exercises, the program helps coffee produc-
ing-country actors gain the skills they need to successful-
ly implement digital projects. The pilot program focused
on equipping Guatemalan and Honduran cooperatives with
the knowledge necessary for independent digital project
development. It included comprehensive lessons covering
digitalization and its potential for the sector.
Additionally, DOEP offered guidance on assessing
digital maturity levels as well as creating a plan for digital
transformation. In the words of Marisol Velásquez of the
coffee cooperative Cocrebistol in Honduras: “I believe that
each coffee company will be strengthened in the different
processes it carries out. We have received a very interest-
ing and innovative training process. We have learned a lot
about digitalization and digitization, which if we apply it

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