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C

In recent years, the coffee industry has

seen a significant shift in its landscape.

But before we dive into all the changes,

it’s important to understand who the

stakeholders are in this process. across the

I n recent years, the coffee industry has seen a in the industry to find out more about the changes they
I have reached out to some of the key stakeholders
significant shift in its landscape. From farmers
and suppliers to roasters and retailers, many
innovation and sustainability initiatives have played a role
stakeholders have re-innovated their produc- are making and discuss how digitalisation, technological
tion processes as well as embraced digitalisation which in reinventing the coffee chain. But before we dive into
has transformed how we enjoy our morning cup. Recent- all the changes, it’s important to understand who the
ly, there have been unprecedented advancements across stakeholders are in this process.
the entire coffee chain from bean to cup, which is why I
wanted to start this year’s first issue by talking about
reinvention.
The definition of reinvention is “making significant
changes to something in order to improve or update it”.
The coffee chain has seen many of these changes that have
had a huge impact on the entire process. By shining a light
on these changes, we not only gain a better understanding
Across the Coffee Chain of the new approaches being adopted by stakeholders
throughout the chain but also inspire others to consider
the possibilities of reinvention. 63

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