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C

COFFEE

THROUGH

GENERATIONS

Generation X, or the Baby Busters

When you are part of a generation, it is easy not to pay attention to what came before or Generation X, or those born between 1965 and 1980, grew up in a time of great change. The
what will come after. Each generation is shaped by the world around them, and each one Cold War was still ongoing, and there was a real sense of threat in the world. This led to a
has had their own unique experiences that have led to different expectations and needs. The generation of people who were independent and self-sufficient. At the time, the coffee in-
coffee industry has been no exception to this rule, with each new generation bringing their dustry was still very traditional, with most people getting their coffee from cafes or restau-
own quirks and preferences to the table, thus driving the industry forward. Let us have a rants. This generation was the first to start making coffee at home, using instant coffee
look at how the last three generations have changed the coffee industry. packets or percolators. Their approach to home brewing paved the way for the coffee mak-
ers we have today.

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