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Generation Y, or the Millenials Generation Z, or the Zoomers
This generation, born between 1981 and 1996, was the first to grow up with computers in Generation Z, or those born between 1997 and the early 2010s, are the most recent gen-
the home. They are often referred to as the “digital natives” as they are the first generation eration. They are the first generation to grow up with social media, and have always had
to grow up with this technology. They are also known for being socially conscious, and access to the internet. This generation is known for being very diverse, and for being very
entrepreneurial. Millenials are the first to really embrace coffee as a lifestyle, and not just a connected to the world around them. Zoomers expect high quality products, smart con-
drink. They are willing to pay more for ethically sourced specialty coffees and top-notch sumption tools and convenience, when it comes to coffee. They are also the most adven-
home brewing equipment, and are more likely to visit coffee shops than any other generation. turous when it comes to trying new flavors and styles of the drink.
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