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 The Specialty Coffee Confusion  When you buy specialty coffee, you can be con-
          fident that the beans have been grown in ideal
 Now is perhaps a good moment to explain what spe-
 cialty coffee is and what it isn’t. In the most basic terms,   conditions and processed using best practices.
 specialty coffee is a type of coffee that has been graded 80
 points or higher on a 100-point scale by a professional cof-
 fee taster. To give you some perspective, the average coffee
 scores around 65 points. So, what’s the big deal with spe-
                                                                         1.
 cialty coffee? Isn’t all coffee made from high-quality beans?
 The answer is no. In fact, most of the coffee that is
 consumed worldwide is what’s known as commodity coffee.
 This type of coffee is mass-produced and typically scores
 below 80 points on the quality scale. It is also usually grown
 in regions where labor is cheap and environmental regula-
 tions are lax. Commodity coffee is typically sold in bulk and
 traded on the international commodities market. In contrast,
 specialty coffee is produced in smaller batches and often
 costs more to grow and produce. The beans are also typical-
 ly sourced from specific regions that are known for produc-  2.
 ing high-quality coffee. Specialty coffee growers often have
 Barista School in   to invest more in their farms in order to meet the higher
 Bucharest, Romania
 standards required by specialty coffee buyers.
 With that said, it is important to remember that spe-  3.
 cialty coffee is not a guaranteed indicator of quality. Just
 because a coffee is specialty grade does not mean that it
 will taste good. There are many factors that can affect the
 taste of coffee, including the roast level, brewing method,                               4.
                                 5.
 water quality, and more. However, what specialty coffee
 does guarantee is a certain level of quality control. When
 you  buy  specialty  coffee,  you  can  be  confident  that  the
 beans have been grown in ideal conditions and processed
 using best practices.
 You might have also seen the phrase “bean to cup”
 or “farm to cup” before. This is often used to describe
 the journey that specialty coffee takes from the growers
 to your cup.
 The idea behind “bean to cup” is that the quality of the
 coffee can be maintained at each stage of the process, from
                                                                             7.
 growing and harvesting the beans, to roasting and brewing
 them. This is in contrast to commodity coffee, which often
                                              6.
 takes a more mass-produced approach and is less focused
 on quality control.
 Silvia Constantin is the co-owner of Romania’s Barista
 School  and  National  Coordinator  of  Romania’s  Specialty
 Coffee Association (SCA) Chapter. She comments on how
 many people still don’t know what specialty coffee is, “I am
 always surprised by the lack of knowledge, confusion, and
 misunderstandings  that  surround  specialty  coffee,  thus
 decreasing its value. I believe both specialty roasters and
 specialty coffee shops need to play their part in educating
 consumers,” she says.



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