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                                                        The Specialty Coffee Confusion                                When you buy specialty coffee, you can be con-
                                                                                                                      fident that the beans have been grown in ideal
                                                           Now is perhaps a good moment to explain what spe-
                                                        cialty coffee is and what it isn’t. In the most basic terms,   conditions and processed using best practices.
                                                        specialty coffee is a type of coffee that has been graded 80
                                                        points or higher on a 100-point scale by a professional cof-
                                                        fee taster. To give you some perspective, the average coffee
                                                        scores around 65 points. So, what’s the big deal with spe-
                                                                                                                                                                                     1.
                                                        cialty coffee? Isn’t all coffee made from high-quality beans?
                                                           The answer is no. In fact, most of the coffee that is
                                                        consumed worldwide is what’s known as commodity coffee.
                                                        This type of coffee is mass-produced and typically scores
                                                        below 80 points on the quality scale. It is also usually grown
                                                        in regions where labor is cheap and environmental regula-
                                                        tions are lax. Commodity coffee is typically sold in bulk and
                                                        traded on the international commodities market. In contrast,
                                                        specialty coffee is produced in smaller batches and often
                                                        costs more to grow and produce. The beans are also typical-
                                                        ly sourced from specific regions that are known for produc-                                       2.
                                                        ing high-quality coffee. Specialty coffee growers often have
                                      Barista School in   to invest more in their farms in order to meet the higher
                                    Bucharest, Romania
                                                        standards required by specialty coffee buyers.
                                                           With that said, it is important to remember that spe-                                               3.
                                                        cialty coffee is not a guaranteed indicator of quality. Just
                                                        because a coffee is specialty grade does not mean that it
                                                        will taste good. There are many factors that can affect the
                                                        taste of coffee, including the roast level, brewing method,                                                                                    4.
                                                                                                                                            5.
                                                        water quality, and more. However, what specialty coffee
                                                        does guarantee is a certain level of quality control. When
                                                        you  buy  specialty  coffee,  you  can  be  confident  that  the
                                                        beans have been grown in ideal conditions and processed
                                                        using best practices.
                                                           You might have also seen the phrase “bean to cup”
                                                        or “farm to cup” before. This is often used to describe
                                                        the journey that specialty coffee takes from the growers
                                                        to your cup.
                                                           The idea behind “bean to cup” is that the quality of the
                                                        coffee can be maintained at each stage of the process, from
                                                                                                                                                                                         7.
                                                        growing and harvesting the beans, to roasting and brewing
                                                        them. This is in contrast to commodity coffee, which often
                                                                                                                                                          6.
                                                        takes a more mass-produced approach and is less focused
                                                        on quality control.
                                                           Silvia Constantin is the co-owner of Romania’s Barista
                                                        School  and  National  Coordinator  of  Romania’s  Specialty
                                                        Coffee Association (SCA) Chapter. She comments on how
                                                        many people still don’t know what specialty coffee is, “I am
                                                        always surprised by the lack of knowledge, confusion, and
                                                        misunderstandings  that  surround  specialty  coffee,  thus
                                                        decreasing its value. I believe both specialty roasters and
                                                        specialty coffee shops need to play their part in educating
                                                        consumers,” she says.



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