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“WE PRINT GOOD STUFF ABOUT COFFEE.”                                                                                       FROM THE EDITORS





                                                                                                                                 Welcome to the most colorful issue of our magazine! In this issue, we immerse
                                                                                                                          ourselves in color and explore it in all its forms. In a literal sense, color is the visual cue
                                                                                                                          that the spectrum of light reflects off an object and into our eyes. But color is also so
                                                                                                                          much more than that. It’s a cultural construct, a symbol, and a way of seeing the world.
                                                                                                                          It can be a state of mind, an emotion, or a signifier of something deeper. Together, we
                                                                                                                          explore how color shapes our world and our lives. Our cover story follows the footprints
                                                                                                                          of people who have both been oppressed because of the color of their skin but also have
                                                                                                                          been empowered by the diversity that color represents. Diversity and inclusivity become
                                                                                                                          key themes as we explore how color can bring people together. In this issue, we also
                                                                                                                          examine the role that color plays in branding and marketing, and how it can be used to
                                                                                                                          tell a story. We also take a closer look at the science of color, and how different hues of
                                                                                                                          a coffee kettle can actually affect the taste of the coffee. Our journey takes us all the
                                                                                                                          way to India, where we learn about the country’s rich history of coffee and how one can
                                                                                                                          jump on Delhi’s colorful subway lines to get a real taste of the city’s coffee scene. We
                                                                                                                          also learn how Brewtones photography brings coffee’s true colors to life, and goes be-
                                                                                                                          yond the world of conventional coffee photography. Within these pages, you will also
                                                                                                                          find a Turkish coffee illustrator who discovers herself through coffee and a Chinese man
        Coffee t&i (China)                                                                                                with an art educational background trying to find his own way with tea. They show us
        To keep updated about the coffee   Resources                    South Korea                                       a glimpse into their lives through the lens of coffee and tea. The color of tea itself is
        society, please follow us:       China                          Sissi Xiao                                        rich,  and  it  changes  with  the  change  of  PH.  The  Tea  Thief  uses  natural  ingredients,
              @coffeeteaimag             Nicole Ou                      #4906, Block 107, 297 Tanhy-
                                         No.23, Lane 1157, Middle Yan’an   eon-dong, Ilsanseo-gu, Goyang-si,              replicating Very Peri — the color of this year in a tea drink. We admire their experi-
        Publisher                        Rd., Jing’an District, Shanghai,   Gyeonggi-do, South Korea                      mental spirit, and we learn from their attitude towards life. Global ice cream cultures
        Shanghai CTI Media Co.,Ltd.      China                          +82 010 2314 1024                                 teach us that there’s more to life than just vanilla. We explore unique ice cream flavors
                                         +86 21 6333 9299               +82 031 919 8118
        Managing Editor                  cti@coffeeteaimagazine.com     sissi10.24@hotmail.com                            from around the world, and discover how a little bit of color can go a long way in adding
        Nicole Ou                                                                                                         excitement to our favorite dessert. We discover that color can trick us about the taste,
                                         Singapore                      Australia
        Editor                           Suvin                          Dolo Coffee Supplies                              and it’s not always healthy. Under the spirit of “giving it a try first”, IceDEA launched
        Vasileia Fanarioti               Noel Building,50 Playfair Road,   428 Johnston Street, Abbotsford                the Color Blind Ice Cream Project to challenge such a visual experience. In addition,
        Anna Zhang                       #07-03 Singapore 367995        VIC 3067, Melbourne, Australia                    Prima, IceDEA’s founder, also shows us how ice cream can both be fun and healthy. Last
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        Proofreader                      cti@coffeeteaimagazine.com     contact@dolo.com.au                               but not least, our Opinion columnists debate the role of NFTs within the coffee industry,
        Vasileia Fanarioti                                                                                                and explore the importance of color in coffee sensory analysis. Our hope is that, by the
                                         Vietnam                        The contents of this publica-                     end of this issue, you will see the world through a more colorful lens and that perhaps,
        Design                           Vuong Boi Nghi                 tion must not be reproduced
        Jun Guan                         3rd Fl, Yoco Building, 41 Nguyen   in whole or in part without                   you will allow a little more color into your life. Thank you for reading.
        Jiarong Xie                      Thi Minh Khai St., Dist 1, HCMC,   written permission from the
                                         Vietnam                        publisher. For any permission
        Cover Art                        +84-8 3822 5806                requests, please email
        JiaZhen Cai                      aki@coffeeteaimagazine.com     cti@coffeeteaimagazine.com                                                     -------  CTI Editor Team



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