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The pub-based The Dot stands out with its introduc- Space is More Unique The required atmosphere for
tion of “exotic flavors” to the city based on its good drinking coffee and wine are completely different. That’s
bartending skills. For example, in its Chengdu store, the why many cafes failed when they switched to the “day-
special “People’s Park” is made with black cardamom cafe-and-night-pub” mode. Rachel, the owner of The Dot,
whiskey and Jupu tea, a Guangzhou special ingredient. had a friend who opened a cafe and later wanted to add a
The drink comes with a side snack of melon seeds to wine section. When the friend asked for advice, Rachel
connect the tea culture in the two cities. The day and night replied, “I really can’t drink in your space. You shall plan
menus are divided by taste, with coffee, light cocktails the whole design at the beginning to switch between the
and meals offered during the day and wine at night. In two atmospheres.”
terms of creation, the founder goes through local ingre- When the atmosphere part is done, the rest depends
dients as well as seasonal fresh fruits to make pairings. In on the store nature.
addition, for the daytime coffee creations, compared to The elements of the space are also factors that can
cafes which focus on highlighting coffee flavors when be explored. In the others, where the customers are main-
making creative specials, The Dot advocates a relative lyborn after 1990 or even 2000, there is a surprise in the
blend of each other, using cold brew, espresso and wine space “Dali’s Room”, where the designer has hidden details
to extract their own flavor levels. of the painter’s masterpiece “Eternity of Memory” in the
With a grooming background, PartyHead does not space. A special drink is also named “Dali”. The design
spend too much effort on the menu. “Steady quality is team Mur Mur Lab mentions that “it seems like an eternal
greater than everything.” During the day, men’s groom- continuation of the space narrative. It’s a tribute to the
ing and coffee are the main business. At night, it coop- artist himself and an allusion to the spiritual layer behind
erates with Highway Store, a wine convenience commu- the painting.”
nity, to bring various types of canned craft brews, as a In The Dot, some customers come for music. ““They
way to operate with less pressure and bring more possi- will call in advance and ask for the song list of the day.”
bilities for the sense of community which the brand The music in the store are controlled by the owner and
hopes to create. are changed regularly. The customers are concentrated
All the three stores are wise to overlay on their areas between 20-25 years old, mainly working in clothing and
of expertise, but in addition to the product that you drink design or as freelancers, and some are international stu-
Photo / WDi
in your mouth, people also matters, affirm the three own- dents.
ers. As the others mentions, “Each ‘person’ in our store While in PartyHead, parties are a key element of the
is perhaps another ‘product’ that guests can experience brand, just as expressed in their slogan: Celebration of
in addition to our drinks.” The brand needs the bartend- the generations. Their practice is the two weekly parties
ers to have their own understanding and knowledge of held in the store at South Maoming Road. The owner also mity of life. These differences can help you distinguish The Dot chooses to interact with music, perfume and
flavors and to be able to incorporate their own life expe- puts all the social needs into this space, thus attracting your peers, which is a sense of identity that ‘you are also other brands with similar tonalities to explore the rela-
riences and perceptions into the drink. For now, all the guests concentrated between 22-40 years old. here’.” This is how Xu Chen, the owner of the others, tionship between the five senses and the individual.
mixing is done by the founder. For The Dot and PartyHead, understands small stores, and perhaps also the reference Going beyond concept, PartyHead also achieves such
both of which have strong nighttime bar atmospheres, Nothing Unnecessary: Day and Night with answer to the three stores on how to achieve sustainable interaction at the level of distance. For Highway Store,
bartenders must not only make tasty drinks, but also learn Possibility development. its night pub cooperation partner, the nearest store is only
to harmonize the atmosphere of the venue and the mood As the others, Partyhead and The Dot all grow up in 800 meters away. Ike mentions, “Maybe people wonder
of customers.
As consumer trends continue to change, the third the community, how to interact well with the people in how there could be no complaints from residents during
Even with the dual expression of the product and
space is undergoing iterations. The popularity of take-out the community is a focus of their thinking in their business our party time, but in fact there are. However, the resi-
the person, the communication between a drink and the
and orders through mini programs are also partly indic- process. The community here not only refers to the geo- dents on our second floor–a very friendly family of three
consumer is not always effective, since a drink is impos-
ative of the fact that consumers pay more attention to graphical location in a narrow sense, but also includes –have never reported us and instead have let us operate
sible to cater all tastes. The “too-new concept” is the
efficiency and the use of waiting time, leading to a declin- people who appreciate the brand culture. with no worries. Sometimes, the man come downstairs
challenge facing the others in its actual operation. As
ing demand for the third space. As Rachel mentions, the Located on Kangding Road, the others moves their for a drink.”
there is no benchmark and reference, they need to spend
beverage experience may evolve in the direction of por- home balcony directly into the store. The designers want “Relationships between man and man are not built
more time to explain, and consumers also need more time
tability in the future. to keep everyone at a distance from the hustle and bustle deliberately, but happen naturally. What small stores have
to accept the concept. “Everyone has different life and
Against such a trend, what is the significance of the while not losing a view of the city, and the “City Balcony” to do is to keep their differences, be sincere and work hard.
taste experience. What we can do is to use words to clar-
existence of small stores? “Small stores are a necessary is the perfect solution. The floor of the first floor is raised I like the story told by Mcdull–it is a miracle that an eraser
ify what we want to express with the product as much as
complement to large-scale commerce. They are soft and higher than the city ground. The space inside the store is can always remain snow white. If we can make a small store
possible. It’s enough for us to know that customers find
more flexible, providing diversity and giving more ‘un- set back to enlarge the entrance area for pedestrians and that allows everyone to be themselves, that self may be ‘the
our drinks tasty or interesting.” says Xu Chen, the found-
necessary possibilities’, which represents the meaning of customers to sit and rest, and a wall bollard for pet own- others’ deep inside everyone.” says Xu Chen.
er of the others.
life, allowing you to find some differences in the unifor- ers is also installed in this area. Behind the small stores lies life.
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