Page 39 - CTI84_EN

C
无限场景 随时咖啡

Iterating products with a spirit of crafts- full control over the quality and assembly. LAGOM Mini’s
manship burr is developed by OPTION-O, and the team is current-
ly working on new iteration of burrs, hoping to give its
Participatory design throughout users more options and tools to customize the coffee
experience to their preference.
“Although the function of electric grinder is simple,
there’s a lot of room for development. In addition, we do Insist on originality
have a group of coffee enthusiasts who are enthusiastic,
keen on contributing and are full of ideas. So, we also When talking about the meaning of the brand name,
want to make it more fun.” Brook said. Brook said, “‘OPTION’ stands for choice and ‘O’ stands
Therefore, the OPTION-O team chose to promote for many things, such as originality and starting point.”
their products from within the coffee-enthusiasts user As the name conveys, the team chose to start from scratch
base from the beginning. As mentioned, before a product to create original products, innovate and strive to improve
went on for sale, they did a lot of internal testing among all the time. It is the path we can clearly see from OP-
the coffee enthusiasts. At the same time, even after the TION-O’s development history. However, alerted by its
product was launched, this practice continued through users, the team found some 1:1 copied imitation products
the entire process as they paid close attention to feedback on the market. In a way, this demonstrates that the pos-
from end users. Currently, based on user responses, they itive effect the OPTION-O brand is having on the market
are making more adjustments to LAGOM mini to allow it and what they are doing is getting noticed. On the other
to be flexible in various scenarios. hand, it also showed that most customers still respect the
original design and maker. “We can see that there is some
A more proactive approach to autonomy space for growth in the industry and some may resort to
borrowing some concepts from existing products, which
“It’s a very niche market, and the burrs that special- is acceptable. But the act of 1:1 copying an existing prod-
ize in pour over are often not suitable for espresso, and uct is rather unethical.” Brook said. OPTION-O has ap-
vice versa. But with a minimum required level of grinder plied for a patent for its grinders.
precision, even an espresso-focused burr will do an ac- OPTION-O has provided us with a good idea and
ceptable job for pour over.” Brook said. a benchmark for a good product. The team has not
That is why high-precision has been the main focus only found a balance between quality and price, but
of the team since the beginning. Currently, OPTION-O also between grinding technology and human-inter-
has its in-house engineers to maintain the high precision action experience. Good coffee beans deserve a good
of its manufactured grinders, designers to curate a better grind, and coffee enthusiasts deserve a better con-
product-user experience, and a self-owned factory to have sumer experience.

38 ಆݓຩׄഅༀކቔሦ࿘