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Size doesn’t matter…

Heavy duty

and Compact

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A brand, and also a teller based on what they find interesting, what they take as
hobbies and what they are especially good at. They can
Reluctant to be limited by “boutique” and “specialty explore a huger potential and possibility,” they said, “Ev-
store”, DOE has captured many customers with coffees, eryone is a most unique individual.”
and also many with independent brand products. In 2019, In their post about a new store in Shenye UpperHill,
Terry and Himm operated the first pop-up event abroad there is a 20-minute long video called Long March, which
in Paris, from taking in fashion culture of different coun- retrospects the 5 years of the brand startup. The wish to
tries to outputting Chinese youths’ life attitude. Back in spread aesthetics to Chinese customers gives them a deep-
China, DOE as a space creator has gradually introduced a er understanding of cultural connotation behind shopping
healthier lifestyle to its community, such as cycling, pet selections. The wish has long been their pursuit, and im-
and music, setting up friendly bonds among participants. plies why they still keep physical stores in the booming
In the future, DOE will integrate the tonality of its inde- virtual economy. DOE doesn’t want to set limits for itself,
pendent brand and coffee, expanding their theme events but create a magnetic field to attract friends and potential
in street culture, art and sports. friends with similar tastes. According to Terry and Himm,
On DOE’s self-owned media platform, we find a “DOE sticks to the attitude of independent thought to Combines the practicality of a compact machine with the production capacity of a
special element apart from brand introduction, event reflect on the present and the future. We take “world re- 2 groups espresso cofee machine, it comes standard with 2 manual steam output.
recommendation and culture interpretation: barista structuring” as brand vision to depict a clearer future. From The thermal stability and productivity are guaranteed
feature.” 2020 to 2022, the world restructuring is gradually showing by a heating system that keeps a constant cofee
“Barista, namely coffee maker. We hope every baris- up as predicted. You, he, she and I are also a part of the temperature in case of maximum use.
ta in DOE can find more than coffee, developing themselves restructuring, aren’t we?” Special grids placed under the groups allow to use
cups of height up to 13cm as well as the traditional espresso cups. www.bezzera.com
BEZZERA FOLLOW US ON
@bezzeraespresso
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