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Growth of coffee, adventure of brand “Barista, namely coffee maker.

Not merely a representative of brand culture and DOE hopes every barista in DOE can
life attitude, DOE’s coffee shows their commitment to
specialty coffee. Since the settling down of its physi- find more than coffee, developing
cal store, DOE has been insisting on selected coffee
beans and self-roast. Beans of various origins such as themselves based on what they find
Colombia, Mantnin, Kenya, Sidamo and Papua New
Guinea have all made appearances here. Baristas ir- interesting, what they take as hobbies
regularly run tests and tune the flavors repeatedly,
designing a roast curve welcoming for youthful tastes; and what they are especially good at.
Probat is used for roast batch after batch of beans. They can explore a huger potential and
Now, DOE’s trademark blending has been updated to
TIGER STRIPE. possibility.” DOE said, “Everyone is a
As for bean selection and presentation, “We have
made many adjustments on roast degree, bean origins most unique individual.”
and proportions. We have improved the balance and
sweetness of blended beans and kept a steady update

of single beans. Many frequent customers find their
favorite fixed flavor, so we keep the regular beans
while selecting new flavors for seasonal choices. We
hope to share beans that we have tried with good
flavors.” a team member claims.
That’s why special drinks with alcohol, soda and
juice are found on the menu. In DOE’s view, the fast-
paced urban life pushes us to take in more caffeine
during the daytime to stay awake, while relaxing with
a drink after a long day’s work. The moderate “morn-
ing coffee and evening alcohol” has becoming a life
habit more than a lifestyle.
From Shanghai to Shenzhen, different stores
present different urban atmospheres. “Shanghai is
always accelerating its pace, making its people feel
breathless. Shenzhen is not any slower, but maybe
the warm climate helps, limiting the year to just
spring and summer. Shanghai has delved deeper in
segmented fashion culture, but Shenzhen enthusias-
tically embraces and curiously explores fashion
culture like its youth.”

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