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C

DOE :

BE FORMLESS

B ack in 2014, when streets and lanes of gren Road near the prosperous Jing’an Kerry Cen-

ter. The co-founders Terry and Himm run this
Shanghai hadn’t been conquered by
cafes, hardly a store near fancy streets
items, which light up customer experience while
could deserve the title of “cool”. Since little cafe and display their favorite street fashion
then however, DOE has begun to take roots in Ton- polishing their brand image.

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