Page 111 - CTI84_EN

T

QUCHASHAN has tried to

make the life experience even

more wonderful (in this space),

where you sit and drink tea

in the city, but your heart is
like being in the mountains.

QUCHASHAN want their

customers to be relaxed and

able to return to life here.

Time, space, humanity and peace stead of pop music, the audio offers an invitation
from nature. “We’ve tried to make the life expe-
As mentioned above, the very first store of rience even more wonderful (in this space),
QUCHASHAN offered a special zone for custom- where you sit and drink tea in the city, but your
ers to rest. Today, no matter how big the store heart is like being in the mountains. We want
is, the brand still insists on the freedom to stay our customers to be relaxed and able to return
and have a rest. to life here.”
“The natural scenery and the indigenous To this end, QUCHASHAN has unique
customs of the Southwest have tinted the locals requirements for the staff who serve customers.
with the tonality of the great mountains and They call the staff who make the tea drinks “tea
rivers. They have the resilience of climbing up governors”, and each of them undergoes a reg-
hills, the warmth of human daily life, the courage ular biannual certification test, including tea
to set no limits, and the vigour to venture up- and coffee evaluation, with an emphasis on food
wards objectively.” QUCHASHAN wants to safety and customer service. As for the use of
convey the message to them that “No matter how “governor” instead of “maker”, Liu tells us that
busy life is, and no matter what kind of person- the choice was not deliberately made to distin-
al value we pursue to achieve, we shall never lose guish between the two, but the word “governor”
the life itself.” says Liu. Go to QUCHASHAN for implies “governance” and “peace in the west”
a momentary joie de vivre, even if it is just over in Chinese is more appropriate for his expec-
a cup of tea. tation towards his staff, compared to “maker”
Therefore, we are no longer puzzled when which relates to “production” and “rules and
we find that the stores are mainly located in regulations”. “They not only need to perform
popular shopping areas in the city. Just walk into the production, but also have their own under-
the store and you can reap the immersive expe- standing of the industry attitude, the ability to
rience they have purposely created – a set of think and learn on their own.” It is reported
views in original wood colors decorated with that the assessment and grading of the tea gov-
compacted earth, bamboo forests and tea moun- ernors will be increased to 4 times a year from
tains. With birds chirping in the mountains in- this year.

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