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T

Why Customers

Keep Coming Back

The Reliable,
Repeatable Flavor Experience

What enables one coffee and tea shop or brand to
surge ahead of the others, gaining market share and hold-
ing it over time? Among the many possible answers to this
question, one is surely at the top of every list: the unique-
ness of the flavor experience. Also, consistency. Custom-
ers keep coming back because they know they will expe-
rience the same savory mix of flavors, the same muddled
orange or lime accents, or the same feathery foam topper
with a texture they can find nowhere else.
In a crowded field where some coffee and tea chains
are producing dozens of new recipes per year, it’s chal-
lenging to discover unique flavor profiles. It’s harder still
to reproduce them consistently at the front of house under
time pressure and with distractions.
®
Vitamix is the answer to these challenges. It’s the
world-renowned brand of blenders found behind the
counter at leading chains and distinguished independent
shops in China, Thailand, Singapore, Taiwan, South Korea,
and other Asian countries.
But it’s not just the robust machines, known and loved
for their precision and high power. It’s the expertise of the
people behind the brand that enables Vitamix users to take
big strides forward in terms of flavor and texture.

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