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As coffee consumption in China is growing coffees offer. With that being said, you do see
rapidly the team can see both of these metrics Asian countries opt for coffees with a stronger
expand accordingly. “We’ve seen premiums paid fruit and/or floral flavour profile,” says Lewis.
to producer increase whilst at the same time Coffee Exchange is intended to bring in
providing coffee at better prices and of a higher transparency in coffee trade and maintain the
quality that what’s in the market. However, with traceability of coffee from bean to cup so as the
the relatively new sector of specialty coffee we consumer tastes the real coffee and the grower is
have seen more interest in country specific – sin- paid fairly for his produce, win-win for everyone.
gle origin – coffee.” As the Asian coffee market is growing between
So Coffee Exchange goes even further: they 4% and 5% a year, while the rest of the world is
offer coffee that is often lot specific to a specific growing at between 2-2.5% a year, Coffee Ex-
farm. “If you’re a coffee consumer who appreci- change has been a great platform from producers
ates this difference, much like the fine wine in- from all around the world to be able to sell their
dustry, then whether your British, Chinese, coffee to satisfy the growing demand of Asian
Russian, American, Japanese or Korean then you coffee drinkers while sustaining their production
will appreciate the unique flavour profiles these and finding new ways of doing business.

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