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                    As coffee consumption in China is growing   coffees offer. With that being said, you do see
                rapidly the team can see both of these metrics   Asian countries opt for coffees with a stronger
                expand accordingly. “We’ve seen premiums paid   fruit and/or floral flavour profile,” says Lewis.
                to producer increase whilst at the same time   Coffee Exchange is intended to bring in
                providing coffee at better prices and of a higher   transparency in coffee trade and maintain the
                quality that what’s in the market. However, with   traceability of coffee from bean to cup so as the
                the relatively new sector of specialty coffee we   consumer tastes the real coffee and the grower is
                have seen more interest in country specific – sin-  paid fairly for his produce, win-win for everyone.
                gle origin – coffee.”                   As the Asian coffee market is growing between
                    So Coffee Exchange goes even further: they   4% and 5% a year, while the rest of the world is
                offer coffee that is often lot specific to a specific   growing at between 2-2.5% a year, Coffee Ex-
                farm. “If you’re a coffee consumer who appreci-  change has been a great platform from producers
                ates this difference, much like the fine wine in-  from all around the world to be able to sell their
                dustry, then whether your British, Chinese,   coffee to satisfy the growing demand of Asian
                Russian, American, Japanese or Korean then you   coffee drinkers while sustaining their production
                will appreciate the unique flavour profiles these   and finding new ways of doing business.





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