Page 72 - CTI80_EN
P. 72

C


                                                               This place is amazing itself: it’s cozy, stylish,
                                                           tranquil and here you can share our passion with
                                                           anyone! Here the team came up with the idea to open
                                                           space for stays, corporate events, yoga retreats, any
                                                           activities which suits the spirit, but introduction to
                                                           coffee is a must. They tailored a coffee tour to be
                                                           interesting to a broader audience, it would be right
                                                           to say: to different levels of coffee nerdiness.
                                                               So now there is also a course for complete new-
                                                           bies, because the team believes once you dive into
                                                           coffee world you will never be the same, now you are
                                                           one of the big coffee community. It is more like in-
                                                           troduction to coffee world, to coffee as a product that
                                                           makes huge impact on life of the millions. They will
                                                           not bother newbies with meticulous details of agri-
                                                           culture, processing, quality control and trading, but
                                                           still you will get the whole experience of farm, mills
                                                           and cupping. The main purpose is to give different
                                                           perspectives for coffee not as drink, but mainly as
                                                           product and the gap it creates between different parts
                                                           of the chain, raise your consciousness as consumer
                                                           and show how easy it is to make an impact. To be not
                                                           just coffee lover, but the one who makes life of others
                                                           better. To do this and more Dinamica team creating
                                                           Brewtherhood project.








        When it all changed

            Original idea was to create coffee educational
        center with glamping accommodation. Project start-
        ed off well in December 2019 hosting Producer
        Roaster Forum, CQI Course with Sustainable Harvest
        and roasters from all over the world. And then came
        March 2020, we all know what happened. Everything
        was wrapped up and packed until further notice.
        Since September Guatemala has opened borders, but
        not that much coffee professionals are up for travels
        these days. Although people are interested in edu-
        cational courses, they still remain suspended… Here   It’s a cultural and
        is where the project team met their main obstacle:
        what should they do in such circumstances?   creative coffee shop,
            Foreigners and coffee professionals were heart
        and blood for the project! The team is still eager to   a public welfare base,
        share their knowledge and keep the place running,
        providing work opportunities for local people. So   and an enterprise
        they started to think broader and asked themselves:
        “Why coffee pros only?”                    that incubates



     74                                                                                                                                                                                                          75
   67   68   69   70   71   72   73   74   75   76   77