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Tea needs a new In Asia, teahouses are typically striking examples of tradi-
tional architecture, reflecting the culture and history of the
way to live and nations in which they’re built. Contemporary architects have

Vietnam needs a approached the challenge of modern teahouse design with
an eye toward tradition. However, Tea is experience, not
place like this. just a drink. It’s all about how you feel. Traditional tea or
specialty tea has its own experience and feeling. The prob-
lem is who you are and what would you choose.

What do you think about the cultural environment
and future of specialty tea in Vietnam?
In Vietnam, the centuries-old tradition, the interference,
and the future tea trends are uniquely combined. Although
the high-quality tea market remains relatively small, there
are encouraging signs that it is growing. We believe in
young Vietnamese, who are responsible for preserving
the culture. It may well be a slow process but we’re con-
fident that the positive developments seen over recent
years in increasing the awareness of high-quality Viet-
namese tea can continue.

IT’S ALL

ABOUT
IT’S ALL

THE
ABOUT

MOMENT

Accompanying this were four signature teas selected ing water from flowing into reservoirs. They expressed the
for their artisanal, fragrant, and health-nourishment quali- message that something should be done.
ty that delivered the authentic flavor of Vietnam. The exhi- The recent concept is ‘Briefly Gorgeous’, as a cel-
bition drew more than 2,000 visitors and consumers over ebration of their second anniversary. In partnership with when great beans become
the course of three months. Selab, a flower and vase studio, they create a brand-new great business.
“Being born in the Mekong Delta region, we want to art installation with 250 paper tea boxes, dried flowers
host this unique immersive experience as a special way to and 12 paper lights. They also invited the content cre-
pay tribute to our motherland, which nourishes and sustains ator Nam Thi to write a special poem on the wall to
us all from birth till today.” Meanwhile, their partners at grace this concept.
Ariyasa want to raise public awareness of how the beauty
pecially hydroelectric dams built in the upper reach block- Q&A Personally, how do you At Franke, we’re not just in the business of selling coffee machines. We’re in
of the ‘Mekong’ is being silently and gradually destroyed
think about contempo-
due to low rainfall, overexploitation of tributaries, and es-
the business of creating wonderful coffee experiences for your customers.
rary teahouse?
It’s all about the moment. We can help you make it wonderful.
Want to know more? coffee.franke.com
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