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T

We asked ourselves

"Why we don’t

create a space to

bring traditional tea
to young people?"

Luckily, we meet Dear TeaHouse. Founded by a group
of young Vietnamese from a creative industry, the teahouse
plants a flag of tea and depicts a lovely lifestyle with domes-
tic culture and beautiful design.
A precursor: the first modern teahouse in
vietnam

“We travel a lot, go around Asia, and find that each
country has many ways to keep their traditional tea alive in
the modern life. We ask ourselves why we don’t create a
space to bring traditional tea to young people and make them
love tea again.” This passion brought together Aimee Thai,
creative director & co-founder of Maki Studio, Marc Tran,
photographer & co-founder of Maki Studio, and Danh Le, an
art director. Their belief that “a healthy drink shouldn’t be
forgotten among bubble tea and milk tea in the market” is
now translated into Dear TeaHouse.
As they said, brands or stores with modern and brand-
new tea drink services can’t be found anywhere, yet special-
ty coffee shops have mushroomed in Vietnam. This inspired
them to revive traditional tea in a way that works for pro-
moting specialty coffee culture, like creating a tranquil “third
space” allowing people to escape from the chaos of work and
urban life, or offering takeaway products with fresh tastes
and exquisite packages.
Curiosity: enticing the young

Young Vietnamese or the so-called Gen Z are the tar-
geted customers of Dear TeaHouse. To them, traditional tea
drinks like Thai Nguyen Green Tea and White Tea bring a
fresh and curious experience, as they have never had a try.
Trà in Vietnamese (meaning “tea”) originated from
“Most of Gen Z are first jobbers and students, trendy Cha in dialects of Fujian, Xiamen, Canton and
and passionate about socialization. We choose and focus on Guangxi, China.
three kinds of their styles: officer, trendy (fashionable) and
Trà sen, or Lotus Tea, is a special tea drink in
simple.” The officers and simple people will form an army
Vietnam, which places high-quality green tea in lotus
of customers for modern teahouses, and trendy consumers
to get a rich aroma. High-class lotus tea may mix
can bring Dear TeaHouse to social media directly and fast. lotus petals with high-quality green tea directly.

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