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T

A Cup

of Social Tea

A ntea Social is an online independent brand pick up three adjectives for the voyage tea brought to her,

selling artisanal teas in high quality and opened
her answer was: Calm, Growth, Adventure.
its first modern contemporary teahouse last
June. It mainly sells oolong teas infused with Adventure Begins with ‘Social’
different aromas and provides all forms of tea tasting in-
cluding cold and hot brewing. It is so famous in Singapore Singapore is located at the junction of the Pacific
that many people send their teas to friends as gifts. Ocean and the Indian Ocean where a variety of cultures
Since its opening, Antea Social has widened its have taken root since ancient times and developed by
business catchment and successfully attracted local young virtue of the local people’s own living standards. So has
people to modern teahouses and tea tasting different from tea in Singapore. It originated from Pu’er and oolong teas
what they thought it would be. Antea Social’s success is introduced by early Chinese immigrants, developed to
owed to Jolene Seow, its founder. teh tarik seasoned with spices, sugar, and dairy products
Jolene used to work in the banking industry and was influenced by India, and popularized with Japanese tea
also a stewardess in Singapore Airlines. After that, she ceremony through matcha. Singaporeans are more famil-
designed her brand with her understanding of the rela- iar with the word ‘teh ’ than ‘tea’, which contains more
[1]
tionship between tea and people and created a third tea drinking habits.
context for tea, which is loved by many regular customers.
Before we interviewed her, we read a quote on the website
of Antea Social: Each cup of tea represents an imaginary [1] Teh, which means 'tea' in Singapore, originates from
voyage. - Catherine Douzel. When we requested her to Hokkien word 茶 tê for tea.

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