Page 30 - CTI75_EN
P. 30

C


        A wish to embrace ‘new times’                                                                                                   Quality with a Timeless Aesthetic     Danish Design Conquers the World

        created a desire for more                                                                                                           The  most  enduring design in Danish-  According to Wolsgaard Iversen, Danish

        modern and contemporary                                                                                                         produced coffee and tea ware is the legendary   designers — particularly furniture designers
                                                                                                                                        ‘Musselmalet’ (Blue Fluted) porcelain from
                                                                                                                                                                              — began to really capture the world’s attention
        designed objects.                                                                                                               Royal Copenhagen — a 245-year-old Danish   from around the 1950s when they participated
                                                                                                                                        institution  recognized  for  its  unique  crafts-
                                                                                                                                                                              in international design competitions and fea-
                                                                                                                                        manship, royal heritage and high-quality   tured prominently in design-themed magazines.
                                                                                                                                        porcelain with a timeless aesthetic. The em-  The end of World War II had also made it eas-
                                                                                                                                        blematic Pattern No. 1, Blue Fluted Plain de-  ier to produce and export products and, in an
                                                                                                                                        sign dates all the way back to 1775.   atmosphere of new optimism and a stronger
                                                                                                                                            “The Blue Fluted Plain teapot, together   economy,  there  was  a  greater  focus  on,  and
                                                                                                                                        with the high-handled mug are classic and   demand for, quality products.
                                                                                                                                        timeless, elevating an everyday coffee or tea   “A wish to embrace ‘new times’ created a
                                                                                                                                        moment,” said Royal Copenhagen Global Mar-  desire  for  more modern and contemporary
                                                                                                                                        keting Communications and PR Manager   designed objects,” Wolsgaard Iversen said.
                                                                                                                                        Emily Wilder. “The high-handled mug was   These economic and social conditions set
                                                                                                                                        reintroduced a few years ago, inspired by a   the scene for a ‘Danish invasion’ of the world
                                                                                                                                        cup shape from 1884 and sits perfectly in the   design market. Danish designers and products
                                                                                                                                        hand while adding everyday elegance.”  surged in popularity both in Denmark and inter-
                                                                                                                                                                              nationally. They remain highly desirable today.
                                                                                                                                                                                  Yet, while they may have been relatively
                                                                                                                                                                              new to the world stage in the mid-20th century,
                                                                                                                                                                              Danish designers already had a long tradition of
                                                                                                                                                                              producing quality objects, including jewelry and
                                                                                                                                                                              the porcelain from Royal Copenhagen that has
                                                                                                                                                                              been around for nearly 250 years.
                                                                                                                                                                                  Royal Copenhagen today upholds the
          Photo /  Cylinda-line by Arne Jacobsen Series for Stelton
                                                                                                                                                                              Danish tradition for stylish and functional de-
                                                                                                                                                                              sign of coffee and tea ware. It’s also where that
                                                                                                                                                                              tradition probably began.
                                                                                                                                                                                  “Because Royal Copenhagen traces its
                                                                                                                                                                              roots back 245 years, the brand has been a part
                                                                                                                                                                              of a defining aesthetic for what is considered
                                                                                                                                                                              ‘Danish design and lifestyle,’” Wilder explained.
                                                                                                                                                                              “But the most defining denominator with other
                                                                                                                                                                              classic Scandinavian design brands is a strong
                                                                                                                                                                              focus on solid craftmanship, on form and func-
                                                                                                                                                                              tion and elegant simplicity in the design.”
                                                                                                                                                                                  More than two centuries after Royal Co-
                                                                                                                                                                              penhagen produced its first Blue Fluted plain
                                                                                                                                                                              tea pot and half a century after Erik Magnussen’s
                                                                                                                                                                              EM77 thermos jug took the market by storm,
                                                                                                                                                                              both remain icons of Danish design. They stand
                                                                                                                                                                              alongside products by the likes of Georg Jensen
                                                                                                                                                                              and Stelton as highly desirable items. So, what
                                                                                                                                                                              will be the next Danish coffee or tea icon?
                                                                                                                                                                          Photo / Helix Thermo Jug, Georg Jensen








     32                                                                                                                                                                                                          33
   25   26   27   28   29   30   31   32   33   34   35