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                        Future Directions in Danish Designs   to Wilder, including when giving classic designs
                                                              a modern twist.
                            Looking to the future, it would seem the   “At the heart of Royal Copenhagen lies a
                        classic aspects of Danish design we have come to   series of distinctive design elements. The blue
                        love — the simplicity, functionality, comfort, and   color, unique fluting, forms, and patterns are the                             THE NEW
                        beauty — aren’t going anywhere. And why would   true essence of Royal Copenhagen, which occur
                        Danish and other Scandinavian designers turn   and re-occur in new interpretations across time,”
                        their back on a style that has made them world   she said. “These archetype elements have evolved                                   STANDARD
                        famous and remain hugely popular? The newest   alongside the company since its beginning. A wide
                        coffee and tea ware out of Denmark hints at a   range of design collaborations maintains Royal
                        strong future for these well-known style elements.   Copenhagen’s  success  in  modern  homes  and
                            For example, in October 2019 Georg Jensen   constantly breathing new air into the brand.”                                       IN BATCH BREWING
                        released its Helix collection, the result of its first   While Danish design is unlikely to depart
                        collaboration with Stockholm-based design duo   dramatically from an overall style that has made
                        Bernadotte & Kylberg. The Helix collection —   it so popular, one significant shift is expected and
                        which comprises a thermos coffee jug, an insulat-  already emerging. As Wolsgaard Iversen ex-
                        ed tea pot, a bonbonnière bowl for sugar or sweets,   plained, the welcome increased focus on environ-                              Ultimate Uniformity of Extraction.
                        a small milk jug and modernist serving tray — was   mental issues in society will likely stimulate a                                USB Recipe Programming.
                        described as a clear continuation of Georg Jensen’s   move toward environmentally friendly design and
                        longstanding minimalist design that is both excit-  production. It is something, she said, that has been                            Server Flexibilty.
                        ing and enduring. Its subtle industrial aesthetic   seen before when in the 1880s and 1890s the arts
                        was said to lend a cool, contemporary sensibility   and crafts movement reacted against industrial-
                        to drinking coffee and tea.           ization and — among other things — its massive
                            “As designers, they understand the power   negative effect on the environment. This prompt-
                        of simplicity,” said Georg Jensen Chief Creative   ed artists to pursue a ‘back-to-nature’ kind of
                        Officer Nicholas Manville of Bernadotte & Kyl-  living where products were made with respect for
                        berg in a press release. “From the beginning of   nature, respect for the craftsmen and with a focus
                        the collaboration, the clean lines and elegant   on quality. A modern return to this way of think-
                        function were there, but they instinctively knew   ing will almost certainly influence future design
                        that any adornment on a Georg Jensen product   trends.  “A trend will undoubtedly be towards an
                        is part of the function. The iconic twist shape   even stronger emphasis on sustainable materials
                        throughout the Helix collection has a purpose   and recycling,” Wolsgaard Iversen predicted.
                        as well as beauty: Bernadotte and Kylberg have   “Shapes and decorations will probably also be
                        created something that already feels like a time-  inspired from nature — for instance structures,
                        less design.”                         patterns, and colors.”
                            Royal Copenhagen too will continue to draw   What piece of Danish-designed coffee and
                        on the company’s rich design heritage, according   tea ware would you like to have on your table?










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                                                                    Photo / Blue Fluted Plain, Royal Copenhagen


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