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Future Directions in Danish Designs to Wilder, including when giving classic designs
a modern twist.
Looking to the future, it would seem the “At the heart of Royal Copenhagen lies a
classic aspects of Danish design we have come to series of distinctive design elements. The blue
love — the simplicity, functionality, comfort, and color, unique fluting, forms, and patterns are the THE NEW
beauty — aren’t going anywhere. And why would true essence of Royal Copenhagen, which occur
Danish and other Scandinavian designers turn and re-occur in new interpretations across time,”
their back on a style that has made them world she said. “These archetype elements have evolved STANDARD
famous and remain hugely popular? The newest alongside the company since its beginning. A wide
coffee and tea ware out of Denmark hints at a range of design collaborations maintains Royal
strong future for these well-known style elements. Copenhagen’s success in modern homes and
For example, in October 2019 Georg Jensen constantly breathing new air into the brand.” IN BATCH BREWING
released its Helix collection, the result of its first While Danish design is unlikely to depart
collaboration with Stockholm-based design duo dramatically from an overall style that has made
Bernadotte & Kylberg. The Helix collection — it so popular, one significant shift is expected and
which comprises a thermos coffee jug, an insulat- already emerging. As Wolsgaard Iversen ex-
ed tea pot, a bonbonnière bowl for sugar or sweets, plained, the welcome increased focus on environ- Ultimate Uniformity of Extraction.
a small milk jug and modernist serving tray — was mental issues in society will likely stimulate a USB Recipe Programming.
described as a clear continuation of Georg Jensen’s move toward environmentally friendly design and
longstanding minimalist design that is both excit- production. It is something, she said, that has been Server Flexibilty.
ing and enduring. Its subtle industrial aesthetic seen before when in the 1880s and 1890s the arts
was said to lend a cool, contemporary sensibility and crafts movement reacted against industrial-
to drinking coffee and tea. ization and — among other things — its massive
“As designers, they understand the power negative effect on the environment. This prompt-
of simplicity,” said Georg Jensen Chief Creative ed artists to pursue a ‘back-to-nature’ kind of
Officer Nicholas Manville of Bernadotte & Kyl- living where products were made with respect for
berg in a press release. “From the beginning of nature, respect for the craftsmen and with a focus
the collaboration, the clean lines and elegant on quality. A modern return to this way of think-
function were there, but they instinctively knew ing will almost certainly influence future design
that any adornment on a Georg Jensen product trends. “A trend will undoubtedly be towards an
is part of the function. The iconic twist shape even stronger emphasis on sustainable materials
throughout the Helix collection has a purpose and recycling,” Wolsgaard Iversen predicted.
as well as beauty: Bernadotte and Kylberg have “Shapes and decorations will probably also be
created something that already feels like a time- inspired from nature — for instance structures,
less design.” patterns, and colors.”
Royal Copenhagen too will continue to draw What piece of Danish-designed coffee and
on the company’s rich design heritage, according tea ware would you like to have on your table?

LEARN MORE: bunn.com/infusion-series

Photo / Blue Fluted Plain, Royal Copenhagen

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