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 Future Directions in Danish Designs  to Wilder, including when giving classic designs
 a modern twist.
 Looking to the future, it would seem the   “At the heart of Royal Copenhagen lies a
 classic aspects of Danish design we have come to   series of distinctive design elements. The blue
 love — the simplicity, functionality, comfort, and   color, unique fluting, forms, and patterns are the   THE NEW
 beauty — aren’t going anywhere. And why would   true essence of Royal Copenhagen, which occur
 Danish and other Scandinavian designers turn   and re-occur in new interpretations across time,”
 their back on a style that has made them world   she said. “These archetype elements have evolved   STANDARD
 famous and remain hugely popular? The newest   alongside the company since its beginning. A wide
 coffee and tea ware out of Denmark hints at a   range of design collaborations maintains Royal
 strong future for these well-known style elements.   Copenhagen’s  success  in  modern  homes  and
 For example, in October 2019 Georg Jensen   constantly breathing new air into the brand.”   IN BATCH BREWING
 released its Helix collection, the result of its first   While Danish design is unlikely to depart
 collaboration with Stockholm-based design duo   dramatically from an overall style that has made
 Bernadotte & Kylberg. The Helix collection —   it so popular, one significant shift is expected and
 which comprises a thermos coffee jug, an insulat-  already emerging. As Wolsgaard Iversen ex-
 ed tea pot, a bonbonnière bowl for sugar or sweets,   plained, the welcome increased focus on environ-  Ultimate Uniformity of Extraction.
 a small milk jug and modernist serving tray — was   mental issues in society will likely stimulate a   USB Recipe Programming.
 described as a clear continuation of Georg Jensen’s   move toward environmentally friendly design and
 longstanding minimalist design that is both excit-  production. It is something, she said, that has been   Server Flexibilty.
 ing and enduring. Its subtle industrial aesthetic   seen before when in the 1880s and 1890s the arts
 was said to lend a cool, contemporary sensibility   and crafts movement reacted against industrial-
 to drinking coffee and tea.   ization and — among other things — its massive
 “As designers, they understand the power   negative effect on the environment. This prompt-
 of simplicity,” said Georg Jensen Chief Creative   ed artists to pursue a ‘back-to-nature’ kind of
 Officer Nicholas Manville of Bernadotte & Kyl-  living where products were made with respect for
 berg in a press release. “From the beginning of   nature, respect for the craftsmen and with a focus
 the collaboration, the clean lines and elegant   on quality. A modern return to this way of think-
 function were there, but they instinctively knew   ing will almost certainly influence future design
 that any adornment on a Georg Jensen product   trends.  “A trend will undoubtedly be towards an
 is part of the function. The iconic twist shape   even stronger emphasis on sustainable materials
 throughout the Helix collection has a purpose   and recycling,” Wolsgaard Iversen predicted.
 as well as beauty: Bernadotte and Kylberg have   “Shapes and decorations will probably also be
 created something that already feels like a time-  inspired from nature — for instance structures,
 less design.”   patterns, and colors.”
 Royal Copenhagen too will continue to draw   What piece of Danish-designed coffee and
 on the company’s rich design heritage, according   tea ware would you like to have on your table?










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 Photo / Blue Fluted Plain, Royal Copenhagen


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   02-20_Coffee T&I_InfusionStandard_Ad .indd   1                                                 2/24/20   3:53 PM
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