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 “Studying various materials and choosing
 the (right) material is part of the process of
 working to achieve the best balance between
 usability and aesthetics,” she stressed.
 At Yinshan Coffee in Chengdu, China,
 KINTO is widely used for its in-store drinks.
 “I chose KINTO because its design style match-
 es our store concept. KINTO’s products are
 sleek and functional. We want our customers
 to enjoy a slow coffee time in our store — KIN-
 TO provides such a feeling during the use (of
 its product),” the co-founder Hojin Choo
 shared. He also likes ALFRESCO. “They are not
 easy to break even if they fall to the ground,
 which is great news to coffee shops like us.
 None is broken so far.”
















 KINTO         Richness of Going Slow                  In Choo’s eye, it is important to match
                                                   product with drink ware. “Good drink ware
 Established in 1972 in Japan,
 KINTO’s products have been   Cafe hopping has been on the to-do list   brings  values  to  a  product.  It  is  part  of  the
 exported worldwide since 2010.   for many travelers whenever they explore a   product that you want to present to the cus-
 Subsidiaries have been   new place, either as a way to slow down or   tomer.” The most memorable design detail to
 established in Europe in 2016,   simply to enjoy being a local. In Japan, coffee   him is  the  thin  rim  of the mug.  “It’s  very
 and in the USA in 2019.  Ranging
 from tableware and drink ware   shops are scattered around in cities like Tokyo   comfortable when we drink from a KINTO
 to interior accessories, the brand   and Kyoto. Streets are filled with intriguing   mug,” he explained. “The design looks simple
 works to deliver products that   aromas and fragrances from freshly roasted   but the details show the difference.”
 inspire and give fulfillment with   and brewed coffee. “Since there are so many   Indeed, design is a big part of coffee ware
 every touch and use.  options  for  coffee/tea  as  well  as  coffee/tea   nowadays but it may not be a recent trend. “I
 kinto.co.jp
               ware,” Takemoto reasoned, “I believe that we   believe people who appreciate specialty coffee
               want to choose something that we can relate   and tea are also enjoying coffee and tea ware
               to, and that we know has been made with great   made with craftsmanship,” Takemoto pointed
               care and thought.” The choice of drink ware   out. KINTO’s collection of SLOW COFFEE
               is actually a reflection of the user’s attitude to   STYLE SPECIALTY is a good example. With an
               life as well as a concept held by the shop own-  aim to highlight the craft of coffee and coffee
               er. It then gradually has influence on more   ware, its stainless steel filter lets you brew
               people and shapes what we call a trend.  coffee directly without using a paper filter,




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