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“Studying various materials and choosing
the (right) material is part of the process of
working to achieve the best balance between
usability and aesthetics,” she stressed.
At Yinshan Coffee in Chengdu, China,
KINTO is widely used for its in-store drinks.
“I chose KINTO because its design style match-
es our store concept. KINTO’s products are
sleek and functional. We want our customers
to enjoy a slow coffee time in our store — KIN-
TO provides such a feeling during the use (of
its product),” the co-founder Hojin Choo
shared. He also likes ALFRESCO. “They are not
easy to break even if they fall to the ground,
which is great news to coffee shops like us.
None is broken so far.”

KINTO Richness of Going Slow In Choo’s eye, it is important to match
product with drink ware. “Good drink ware
Established in 1972 in Japan,
KINTO’s products have been Cafe hopping has been on the to-do list brings values to a product. It is part of the
exported worldwide since 2010. for many travelers whenever they explore a product that you want to present to the cus-
Subsidiaries have been new place, either as a way to slow down or tomer.” The most memorable design detail to
established in Europe in 2016, simply to enjoy being a local. In Japan, coffee him is the thin rim of the mug. “It’s very
and in the USA in 2019. Ranging
from tableware and drink ware shops are scattered around in cities like Tokyo comfortable when we drink from a KINTO
to interior accessories, the brand and Kyoto. Streets are filled with intriguing mug,” he explained. “The design looks simple
works to deliver products that aromas and fragrances from freshly roasted but the details show the difference.”
inspire and give fulfillment with and brewed coffee. “Since there are so many Indeed, design is a big part of coffee ware
every touch and use. options for coffee/tea as well as coffee/tea nowadays but it may not be a recent trend. “I
kinto.co.jp
ware,” Takemoto reasoned, “I believe that we believe people who appreciate specialty coffee
want to choose something that we can relate and tea are also enjoying coffee and tea ware
to, and that we know has been made with great made with craftsmanship,” Takemoto pointed
care and thought.” The choice of drink ware out. KINTO’s collection of SLOW COFFEE
is actually a reflection of the user’s attitude to STYLE SPECIALTY is a good example. With an
life as well as a concept held by the shop own- aim to highlight the craft of coffee and coffee
er. It then gradually has influence on more ware, its stainless steel filter lets you brew
people and shapes what we call a trend. coffee directly without using a paper filter,

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