Page 106 - #64 eng 电子版
P. 106

T    Tea



        more and more new tea brands start to focus on the safety and
        health benefits of their drinks. Meanwhile, when choosing drinks,
        customers now don’t only care about the taste or price but also
        about nutrition content and effect on health. That is how, freshness
        and naturalness stand out as crucial points when choosing a drink.
        To develop an excellent drink, numerous elements must be paid
        attention to during research process: traceability of ingredients,
        balance between nutrition and taste, accordance with consumption
        tendency, and market potential. The pursuit of naturalness and                  Organic
        healthiness is a growing global trend. Coffee and tea both are     Tea-flavored
        natural and healthy drinks welcomed by the whole world, and each
        has a huge consumer group. “Coffee beans used by Nagi Kyoto   Richness
        come from Columbia, Indonesia, Tanzania, Brazil and Mexico.                        Acidity
        Compared with other similar products in the market, Nagi Kyoto
        promises to never add any synthetic spices to improve its fragrance.
        On the other hand, the four types of Uji tea used by Nagi Kyoto
        are Houji, Sen, Ban and Muji”, says Satsuki Song. He also added                     Non-Organic
        that  during research and development process, the Uji tea was
        mostly from Kyoto, and they selected coffee according to the taste   bitterness  Caffeine
        of tea leaves. As the major ingredient is coffee, it’s “coffee with
        the fragrance of tea”, Nagi Kyoto has many variants of the drink:
        cool or hot, as well as different flavors. Add milk and little sugar,   Green Teacoffee Sen
        the flavor will be amazingly new again. It can be said, Nagi Kyoto
        can satisfy different preferences of different customers.  Richness: the sweetness of a high-quality
        Among  all  the  variants  of  Nagi  Kyoto,  the  Muji  coffee  uses   deep-steamed green tea with the acidic
        beans processed in a way named “Mountain Water Process”.   taste of a light-roasted coffee
        As Muji itself doesn’t contain caffeine, this variant doesn’t
        contain caffeine either. Its mild taste can be suitable for
        children and pregnant women.

              Will the new sensation set a new trend?

        All over the world different people gather in tea houses and
        cafes, and it has become a reflection of the society or the times.
        Chinese  people  care  about  the  freshness  of  tea,  while  coffee
        often leaves the impression of being strong. As the  result,
        people often see coffee and tea as parts of Western and Eastern
        cultures. Nevertheless, coffee has become a necessity to many
        people, as well as tea, that plays an important role in daily life.
        But will the brand-new combination of coffee and tea become
        the next trend? If you think about it, with rising interest to
        coffee and traditional love to tea,  it’s not difficult to launch
        such a product considering taste, healthiness and production
        technologies. The key problem that might occur is China’s food    1   Uji tea is one type of Japanese green tea. It’s
        security insurance system which will create some barriers to   called Uji tea, because tea merchants in Kyoto adopt
        new product launching. What’s more, no one is sure about the   the process used in Uji district in Kyoto to process
        potential market demands for this kind of product.        tea leaves from Kyoto, Nara, Shiga and Mie. It’s one
        Whether or not products like Nagi Kyoto can succeed, at least   of the three famous tea kinds in Japan, and is a
        for youngsters who know how to enjoy life and are willing to   high-end brand of Japanese green tea. When talking
                                                                  about Uji tea, people often think of Matcha. In fact,
        try new things, the birth of a new type of drink will bring one   there are more types of Uji tea except for Matcha,
        more choice. Only diversification can create more possibilities.  such as Houji, Sen and Ban.


                                                      106
   101   102   103   104   105   106   107   108   109   110   111