Page 104 - #64 eng 电子版

T Tea

There is no limitation to

human imagination.

what involves a lot of work. Whether it’s tea or coffee, drinking tea. In contrast, China put too much emphasis
the aroma composition is complex. Non-fermented tea, on protecting tradition. As a result, unique Chinese tea
half-fermented tea and fermented tea are quite different culture has been preserved. However, the business de-
from each other, as well as their aromas as different velopment is getting harder and harder when dealing
production methods will affect the flavor of coffee. A with youngsters who have been exposed to foreign
mixture made from them faces the risk of imbalance in culture since childhood.
flavor, such as being too sour, bitter or strong, and thus Coffee and tea, two different drinks, are neither supe-
becomes inferior, even if only small mistake has been rior nor inferior to one another. But for now, coffee
made when it comes to amount and proportion. seems to be more popular among young people. Why?
What makes Nagi Kyoto to stand out is its combination It in some way indicates a culture invasion of more
of tea’s freshness and coffee’s mellowness, which are advanced areas. As a part of Western fashion, no wonder
not dependent on one another in one way, and at the coffee is welcomed by young Chinese.
same time are mixed and spread in the mouth togeth- You may see Nagi Kyoto as coffee, but actually at its core
er. Have a cup of Nagi Kyoto, and you’ll enjoy green is Uji tea , Japanese cultural heritage. Japan is one of
tea’s sweetness and coffee’s bitterness at the same those rare developed countries where Western culture
time, a very special taste. and Eastern tradition coexist and blend in. Consequent-
This marvelous idea of a mixture of coffee and tea comes ly, Japan has developed outstanding culture and export-
from a complaint of one Japanese restaurant’s chef: “Why ed it to the world. Before the birth of Nagi Kyoto, there
is only tea offered after Japanese dinner and no coffee?” was already one outstanding drink, Matcha Coffee, a
This inspired the team to start communicating with famil- variant of coffee with defining Japanese characteristics.
iar coffee and Uji tea masters and testing and tasting, and Its typical Asian flavor has strongly affected Westerners’
finally, here comes Nagi Kyoto. taste.
Reflecting: Tradition or Innovation? Tending: Is freshness more important than
innovation?
As it is well known, tea culture originates from China.
Chinese has five-thousand-year history of drinking tea. It used to bother Chinese tea suppliers that young peo-
However, traditional Chinese tea houses are on the wane, ple are not into drinking tea. However, in recent years,
while young customers’ interests have already shifted various special and innovative forms of tea have sprung
to more “high-end” cafes. The problem is that, business up to satisfy the diversified tastes of young customers,
revolution forces the drink to keep updating itself. But and consumers’ need for “good” drinks keeps growing.
for Chinese tea, there are a gap and a contradiction New forms of tea are becoming popular among more and
between slow paced traditional culture and fast growing more youngsters. The amount of new pairings for tea
market’s demands. Almost every type of food will change are beyond people’s imagination: milk foam, fruits, soda,
in some way according to the tastes of local residents yeast, rum- just to name a few. This innovation in forms
and their customs. The British developed a habit of is definitely a new direction of tea industry development.
adding sugar to tea soon after Chinese tea was first If the recipe is easy to copy, people will more likely
traded to the UK. With black tea becoming gradually accept it as it will be more understandable. For example,
popular, the French began to pour milk into tea, which customers have already gotten used to cheese milk foam
set another trend-by now a tradition. Furthermore, which was first created by Heytea.
Europeans invented convenient tea bags, instant tea, Consumption forces F&B industry to rise the quality.
iced tea and so on, in addition to traditional ways of Except for emphasis on young people’s flavor preference,

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