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c People

Bright Future

Getting deep into coffee, every child has their own idol in
the field. Niuniu has been looking forward to meeting Chad Wang With Eric’s trust
(2017 World Brewers Cup Champion), while his peers are still
crazy about pop stars. Being as hard working as these kids are, and persistence,
people still tend to see them as spoiled little princes and princess,
that is why, these kids want to tell the world they are open, in- this group of
dependent, and confident. Coming back from the Vietnam Robus-
ta Coffee event, they went straight into preparing for next events. gen Z baristas
They are looking forward to all future exhibitions with huge en-
thusiasm. One member from “SBZ Bicarbonate Zoo” even wants grew rapidly.
to have his own coffee tools design brand.
According to the 2018 Gen Z Portrait Report by China Youth
Daily, most Chinese Gen Z kids believe the purpose of studying is
not only to satisfy parents, but also to improve oneself to become
the master of their own life. Their understanding of success is the
achievement from personal persistent efforts, which is also different
from that of the Millennials. “What these kids want is a life full of
choices. All we need to do is to create options for them”, said Eric.
Gen Z were born in the Internet age, and have used it since very
young age to access information and trends, they tend to have their
own opinion about things. Today, they not only want their voices to
be heard, but also want to live their lives their own way. We are yet
to see what they can bring to us in the coffee industry and beyond.

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