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According to Gen Z marketing strategist Deep Patel, “the newly developing high tech and
highly networked world has resulted in an entire generation thinking and acting more
entrepreneurially.”
to try his hand in Starbucks Shanghai Reserve trying new things and always make an
Roastery. In order to go to this year’s Hotelex effort to help balance school life and
Shanghai, he joined the intensive training with hobbies, which gives kids more freedom
other members and payed his trip to Shanghai of choice. Eric has noticed parents are
by selling coffee beans. moved to see how calm the kids are in
dealing with emergencies or how con-
Parents’ Support centrated they are in whatever they do.
Parents start to change their minds and
Apart from the growing popularity negative judgements of their kids, like
of these hard working kids, parent’s sup- being “dirty” or “sloppy”. One of the
port is another motivation to keep KCCW parents speaks very highly of KCCW,
going. Most parents don’t want their kids “There are many interesting people doing
to be just exam-passing machines at things in many interesting ways. I trust
school, instead, they are happy to see them this team very much.”
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