Page 53 - #62 eng e-mag

Creative Events

There are a lot of ideas among the “brothers”: events like public cuppings, aeropress
and brewing classes, chocolate and coffee pairings, coffee&tea blending classes, tastings
in the dark etc..

offline experience is more interactive level teamwork as it is very important
as they can customize each customer’s for offline business.
experience to their taste and level of “For most of the events a barista
experience of coffee. would team up with marketing team to
Started as an online brand, Bean come up with something interesting.
Brothers opened their first store in June We are always thinking about coffee
2014. Now the team has 7 outlets and ideas pop up from different people.
around South Korea and one more store We are open in embracing new ideas,”
in Kuala Lumpur, Malaysia. As you can says Seo Young Youn, Head of Market-
guess from the brand’s name, one more ing of BEAN BROTHERS. And there
important component of the brand are a lot of ideas among the “brothers”:
culture is “brotherhood” - which is events like public cuppings, aeropress
terminology to emphasize the team and brewing classes, chocolate and cof-
spirit in the company. Bean Brothers fee pairings, coffee&tea blending
believe that the art of running a good classes, tastings in the dark etc.. But
coffee bar is a delicate, rather compli- events here are not limited only to clas-
cated teamwork, and giving new experi- sics of the third coffee wave as Bean
ences to customers is another higher Brothers do not think that they just sell

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