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c Management

When you hear a name 'Bean Brothers'

you might think of some brotherhood.

with understandable tasting guides Working online helped the team realize
and attractive packaging and equipment, that there is no one absolute great taste in
each month different beans were intro- coffee and every customer has their own
duced under a monthly theme. Seeing taste, and that it should be respected. Thus
Yoga Class their brand mission “To be a personal accessibility for every customer became the
coffee guide to people”, the founders core of the brand. Moreover, as at that time
Shared experience is important in all collaborated with 2013 Korean Barista “brothers” already had offline and online
of Bean Brothers cafes
Championship 2nd place winner, Jayce, experience, they have noticed the differ-
and renowned roaster, ABLE COFFEE ences: online customer experience relies
GROUP co-founder, James, to enhance heavily on images, movies and text while
the customer’s engagement with the offline relies more on the barista who is
beans by following beans’ stories. making the experience. As for Bean Brothers,

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