Page 49 - #45 English
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Something special
                                                                   we can add to your
                                                                        tea business: dynamics.























             Brandon revealed that,
         “I want to represent what
         is happening in coffee right
         now. I want to tell the story
         of specialty coffee, how much
         work goes into it and how
         many hands have touched
         that one cup of coffee.”
             A Film About Coffee
         has been screening in 15-20
         countries around the world
         and there has been an over-
         whelming response.
             “I had a lot of stories of
         people about how the movie                                Over 135 years ago, we set ourselves on an ever accelerating
         inspired them and how I                                   course that has kept us at the forefront of the global market-
         made them want to continue                                place.  We  have  continually  delivered  a  vast  diversity  of  teas,
         in specialty coffee, so I am very happy to be able to share my   fruits, herbs and their extracts, produced and refined in-house.
         passion and my joy through this movie and the fact that people   Offering  our  customers  the  convenience  of  a  one-stop-shop
         love this movie is also very endearing to me,” Brandon said   broadens  our  scope  of  innovative  product  development  and
         with a smile on his face.                                 turnkey manufacturing, from customized recipes to the package
             After the movie premiere in China, Brandon expressed   on store shelves.
         his view on the situation of specialty coffee in Asia that,   The  sound  base  of  all  our  activities  is  the  safe  and  reliable
         “Although I have not got to visit any coffee farm in Asia, the   sourcing  of  raw  materials.  We  set  the  bar  no  lower  than  the
         movie has given me the opportunity to meet some Chinese   very highest quality control standards, supervised by the most
         producers after the premiere in China and we have shared   experienced  tea  experts.  Thanks  to  all  this,  we  have  become
         some information and stories about the coffee farm in Asia. I   what we’ve always endeavored to be: the leading quality partner
         am extremely excited about the Asian coffee market. I believe   for quality brands.
         that once the ideal specialty coffee catches on there is great
         potential for change in the industry which is going to be very
         exciting.”
             At the end, Brandon also added that, “I would like to
         encourage all Coffee t&i readers to watch the movie. I hope the
         movie is a tool that you can use to share the information with
         other people because sometimes I know that people are really        The world of tea under one roof
         into the coffee but it is hard to explain all the steps and you          www.haelssen-lyon.com
         might not even know them yourself. It is also a beautiful film
         with incredibly good music. And I think it is worth a watch.”

             www.afilmaboutcoffee.com
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                                                                   Tea    Specialty  Tea    Herbs    Fruits    Tea  Extracts    Flavouring
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                                                                   Blending    Packaging    Private  Label    Quality  Management
                                                        haels_az_business-activities_Coffee T&I_105x275_39L-300.indd   1  30.01.15   10:38
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