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“And it’s definitively working be- There is no denying that Ethiopia is planning to double annual revenue within
cause not only do you see much more coffee increasing production and as growers are three years by investing an additional $500
coming out of Harrar these days, but you starting to get better princes and higher million. The combined result of all the ef-
also note it in the quality and how the Harar premiums at the source of origin, invest- forts being carried out on the ground has
coffees reaching the market now are coming ments and labor into new plantings con- already returned Ethiopia as a significant
back to the blueberry and wine taste it used tinue. In late 2014, Al Amoudi announced player on par with Colombia and Indonesia,
to be so famous for,” said Orle, who herself he was increasing his investments in coffee competing for the spot as the world’s third
was born in Harar and raised in Ethiopia. and other agricultural projects in Ethiopia, largest grower.
For Ethiopia, however, it was never
about being grand in coffee but rather about
supporting and embracing the role of socio-
economic development that coffee still
plays in Ethiopia.
“When I was approached about the
opportunity to work for Horizon it was very
clear that we would [need] a massive effort
to improve the living conditions for the
workers here and that motivated me to take
this job because it’s a wonderful opportunity
when you see all the improvements that are
being done,” said Kemal, adding, “Ethiopia
is on the path of transformation.”

Maja Wallengren has been writing about
coffee for more than 20 years from over
45 coffee producing countries across
South-East Asia, East and West Africa
The coffee boom has a positive impact on socio-economic conditions for more than 15 mil- and across Latin America. She can be
lion people. reached at: mwallengren@outlook.com.

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