Page 57 - #47 English
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Story/Photo: Coffee t&i Malaysia












































          Barista Feature / Jason Loo Hsien Yuen


          2013 & 2015 Malaysia Barista Champion


               Beginning his journey as a pastry   that was held in Bali, Indonesia. It was not   tions the importance of basic barista skills
          chef 3 years ago, Jason is no stranger to   until 2015, when the Malaysia Specialty   needed to be able to compete. “The barista
          the Food & Beverage industry as he first   Coffee Association received sanctioning   needs to understand his or her beans, roast
          found his interest in preparing pastries and   from World Coffee Events when Jason   profile and the characteristics of the pro-
          cakes before he discovered his true passion   defended his title at the most recent cham-  cessing methods” said Loo. He also added
          in coffee. Giving credit to his employer,   pionship and was crowned 2015 defending   that the barista needs to have direction
          Kheong from The Red Bean Bag, was where   champion of the Malaysia Barista Cham-  and focus on what they want to achieve
          Loo first became a Barista and developed   pionship. With this, Jason finally gained   and also understanding the importance
          his skills as one. With much support and   access to the World Barista Championships.  of customer service. He would highly
          training provided by the partners at The      Competed and ranked 27th in the   advice that baristas implement competi-
          Red Bean Bag, it was 10 months later that   World, Jason adds that preparing for the   tion standards in daily barista routines and
          Jason participated in his first national com-  World Barista Championship was no easy   operating procedures.
          petition in 2013. Being crowned the 2013   feat, as he explains that preparations were      Jason is now currently one of the
          Malaysia Barista Champion, it encouraged   a lot more intense and different compared   four partners at the newly opened Yellow
          himself as a rookie to further develop his   to the nationals. Some of the preparations   Brick Road and Wicked Pancake Parlour,
          skills and knowledge towards understand-  involved sourcing for the right milk pairing,   where he still holds the position as the head
          ing how complex coffee truly is.   shopping of ingredients, gathering equip-  barista and is also incharge of development
               Since 2013, Jason has been invited   ments and testing water parameters, all in   for the 3 outlets which he plays a integral
          to several international and regional cham-  a foreign environment. He adds that he   part in. In the conversation, he thanks his
          pionships to compete in competitions that   was thankful of the experience he has had   roaster Joey and his family for helping him
          have not been sanctioned or recognized by   competing in other countries, which made   get this far in the competitive scene as well
          World Coffee Events such as the Hainan   it possible for him to interact with other   as self-development. Loo intends to venture
          Barista Championship, Food & Hotel Asia   baristas whilst sharing their experiences.   into other aspects of the industry and is
          2014 Barista Championship and the Indo-     When asked about advice for aspir-  currently taking a break from competitions
          nesia Coffee Festival Barista Championship   ing competitors and baristas, Loo men-  to focus on the new projects.
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