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World News

The Starbucks Touch Phone Case Jake’s Coffee Box
Besides using the Starbucks’ application launched When you are talking about visiting or having a
earlier, you can now use the Starbucks Touch phone case small coffee shop, how small is it? The smallest coffee shop
to place an order and pay for your coffee in Japan. In in Birmingham is in a phone box! It is called Jake’s Coffee
collaboration with Uniform Experiment, Starbucks has Box and the owner is Jake Hollier, who has spent 6 months
created a simply designed phone case with the Starbucks on creating his coffee shop in an iconic British telephone
logo, making the phone looks like a coffee cup with the booth. Of course, there is no seat in the box; however,
Starbucks cup sleeve. This new phone case is to be used there is a coffee machine for making coffee and enough
with its application to automatically make an order and space for preparing some sausage rolls for customers. These
payment and all you have to do is touching the case to British telephone boxes have been turned into retail units
the touch pad on a counter. In addition, it also keeps by the Thinking Outside
your order and payment history, The Box charitable trust
making it more convenient on and Red Kiosk Company.
your next visit. The cases are Jake Hollier is the first
currently for the iPhone 6 and renter of the phone box in
available in only 2 stores in Ja- Eden Place, Birmingham.
pan. This is another attempt of The Red Kiosk retail units
Starbucks to shorten customer are also available in other
lines by eliminating the time- cities in England and if you
consuming order process. If the are interested in visiting
Starbucks Touch phone cases can or owning one, visit www.
actually solve this problem, there redkioskcompany.com for
is a possibility that the Starbucks more information.
customers will be able to use this
product worldwide.

Flavorize Me Campaign by Talenti Cold Stone Creamery to be Opened in India and Sri
Your social media profiles can now tell what your Lanka
life is like as a gelato! Talenti’s latest campaign, Flavorize Under the cooperation of Cold Stone Creamery’s
Me, uses an algorithm to analyze keywords from your social parent company, Kahala Brands, and Tablez Food, Cold
media profiles. The keywords are later formulated into Stone Creamery is finally going to India and Sri Lanka.
different tastes corresponding to various ingredients and, With its high-quality handcrafted premium ice cream
as a result, you will get a gelato flavor specially inspired and highly impressive in-store experience, it is expected
by you. In addition to your personalized gelato flavor, it that the ice-cream lovers in India and Sri Lanka will
also provides the breakdown embrace the Ultimate Ice
of your flavor elements, called Cream Experience offered
The Science-ing of Your Flavor, by Cold Stone Creamery.
showing how sweet, spicy and According to the franchise
salty your gelato is. Finally, it expansion plan with the
can be shared on social media, investment budget of ap-
so that others can see and find proximately 11-13 million
out which flavors of gelato they US dollars, there will be 40 stores in India and 5 stores in
are. To create a gelato flavor of Sri Lanka within the next 5 years. The first Cold Stone
your own, go to Flavorize.Me. Creamery store will be opened in Lulu Mall in Kochi, India,
in November 2015.

Illy’s Y5 Milk Espresso and Coffee System
After launching the iperEspresso system for the single-serve espresso machine used with a specially designed
capsule with a mini filter in 2008, Illy has recently created the new Y5 Milk Espresso and Coffee system, its first
single-serve machine with an integrated milk tank and
froth maker. Although the machine comes in an ideal
compact size for any kitchen, it can be used to brew
espresso, coffee-based beverages and steamed milk with
only a touch on a menu button at the top. The price of
this new machine is initially set at 399 US dollar and
the machines will be available at Sur La Table and can
also be purchased at Illy’s actual stores and online shop
at www.illyusa.com in August 2015.

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