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Society

Pursuit of a Perfect Brew

Tourism Victoria and St Ali presents an exclusive coffee masterclass at Garage 51
14 June, Malaysia

constantly exploring the boundaries in search of the perfect
brew. Melbourne’s coffee culture has spread worldwide,
prompting cafes as far afield as New York to name themselves
after Melbourne streets. The same trend can be seen locally,
with Malaysian cafes taking inspiration from Melbourne.
As one of the main pioneers of specialty coffee in
Melbourne, the St Ali family has grown from a flagship store
tucked in an assuming laneway in North Melbourne to one
of the most recognisable names in the Melbourne coffee
industry. Matt Perger has a string of impressive awards under
his belt, including champion at the 2012 World Brewer’s Cup
and second place at the 2013 World Barista Championship.
Over the course of 90 minutes, Matt educated the
audience through a journey on the origin of coffee and give
a quick crash course on the process of coffee from the tree
to the cup. Attendees learnt about the differences of roasting
profiles and how it affects the taste and enjoyment of a brew.
Geared towards the audience who were interested to delve
deeper into the world of coffee, Matt hopes that every
attendee leave with a finer appreciation of coffee through
his informative and interactive talks.
Tourism Victoria recently collaborated with Matt Perger commented, “Melbourne definitely has
Melbourne’s pioneering coffee specialist, St Ali and Malaysia’s one of the strongest café cultures in the world. It is known
very own Melbourne-inspired and award-winning cafe not only for the quality of the roasting, brewing methods
Garage 51, to present an exclusive coffee masterclass and and baristas, but for the café scene that continues to flourish
promote Melbourne’s world acknowledged coffee culture. with more quirky venues to feed the city’s coffee obsession.
St Ali’s head of coffee, Matt Perger is leading a coffee We hope that our international tour can help people to
masterclass at Garage 51 today to share his coffee expertise with understand what it is that Melbourne is offering that makes
his intimate audience. St Ali’s masterclasses are notoriously the city so special.”
in high demand, with workshops being sold out at St Ali’s St Ali’s tour in Malaysia is specially brought to you
previous pop up stint in Gangnam, Seoul. by Tourism Victoria to showcase what Melbourne has to
Dubbed the Coffee Capital of Australia, Melbourne is offer as the most liveable city in the world and to once again
one of the fastest growing coffee destinations in the world. demonstrate the close affinity between Melbourne and
Melbourne baristas take pride in their coffee and are Malaysia.

Global Coffee Forum

An international event open to all coffee-lovers.
Conference Centre Stella Polare, Rho-FieraMilano
30 September - 1 October 2015

There will be an important appointment in September at the Stella Polare conference centre of Rho-Fiera Milano for
the first international meeting on coffee open to all coffee lovers, promoted by ICO- International Coffee Organization. The
Global Coffee Forum, will be an important occasion for dialogue on the world of coffee and its virtues: pleasure, health and
sustainability. Two days of discussion (September 30 - October 1, 2015) will feature addresses by illustrious representatives
of industry, leaders of scientific and cultural communities and international guests, for a portrait of the coffee world with all
its successes, the challenges and opportunity for the future. “Coffee and global trends”, “Climate changes and production”,
“Coffee & Healthy Aging” are only a few significant themes of
discussion. Created as an occasion to increase knowledge about
coffee and to invite coffee lovers to learn more about the journey
of their favourite beverage from bean to cup, the Global Coffee
Forum will be a unique and global event. On October 1, 2015, the
Forum will also officially launch the first-ever “International Coffee
Day” promoted by ICO and supported by Oxfam for a fundraising
campaign to raise money for coffee farmers across the world.
For more information, please visit www.globalcoffeeforum.com
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