Page 11 - #48 English

The Barista Camp

By Fritz Storm & Kentaro Maruyama

The concept of The Barista Camp that had been brought up by the lectures. You will cup some of the best coffees
The overall idea behind The Barista We also learn about the growers and their in the world, You will experience different
Camp is to create a unique training atmo- lives. flavors from different areas. You will see
sphere where baristas, roaster and grow- It is about understanding where and listen to how the world champions
ers can get inspiration on their journey to coffee comes from, who is growing it, how work, and prepare, and also their believes
become better and more knowledgeable. it become so flavorful and how we com- and key factors.
We have decided to keep the num- municate this knowledge to the consumer
ber of participants very low to make sure in general, We are not focusing on only the SO WELCOME TO THE BARISTA CAMP
everyone get the most out of the camp, this small percentage who like to be trendset-
also creates a very personal experience for ters, but the ordinary people, this is where
each participant as well for us who do the the real big market is.
lectures. The camp will follow a "red line" in
It is not so much about steaming the 3 days, where we basically start with
milk and different brewing technique, We the ground/soil and end up with a coffee
go much further in terms of mind-setting in our hands, and everything in between
of the barista who serve our customers, the from how to grow it, how to dry it, how to
mental preperation for a competition, the roast it. machinery are required what the
roasting techniques and latest technology. latest technology how we actually serve it
The understanding about coffee as well as and with what approach!
the communication with the customers, The lecturer are experts in differ-
and the daily relation to these are equally ent fields. What they have in common is
important. This year we also have BUNN that each of them is unique, and some of
on board as one of our sponsors. They are the best brains in the world when it comes
giving us a great insight in their world. to coffee. The camp will a mix of lectures,
Some students from the previous workshops and hands-on training, where
camp used the words “Coffee MBA” with everyone will have a chance to meet these
passion. Others cried due to the emotions speakers in their natural environment.

Flavour Art
Flavoured coee based hot and cold
milk beverages of premium quality

The new Flavour Point syrup system of the
Schaerer Coffee Art offers no limit to the
variety of coffee-based flavoured hot and
cold milk beverages.
Up to four different syrup flavours gua-
rantee enormous flexibility in composing
individual beverage specialties.
Exotic beverages with consistent quality at
all times on the touch of a button.

Schaerer Ltd., Zuchwil / Switzerland, T +41 32 681 62 00, info@schaerer.com, www.schaerer.com